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ppc landing pages

Building An Effective PPC Landing Page

Importance of A Landing Page for PPC Strategy A PPC landing page is an important strategy because it is the page where users are directed after clicking on an ad. A well-designed landing page can help increase conversion rates by providing relevant and compelling information that aligns with the ad and the user’s search query. It can also help to

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ranking factors for google

Is Mobile-Friendliness Important for Google Search Rankings?

Mobile Search on Google Mobile search on Google refers to using a mobile device, such as a smartphone or tablet, to search for information on the internet using the Google search engine. This can be done by entering a query into the search bar in the Google app or by using a browser such as Chrome or Safari to access

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social media for small business

Top 3 Mistakes Small Businesses Still Make on Social Media

Why Social Media Marketing Is Still Key Social media is something that has taken off over the years. Whereas social media was originally something that was used primarily on a personal basis, the reality is that social media for small business uses is something that has also grown by leaps and bounds. But is social media marketing still key? Yes,

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wordpress plugins for seo

Top 4 WordPress Plugins for SEO

Must-Have SEO Tools WordPress is one of the most widely used platforms when it comes to developing a comprehensive website. There are countless features associated with a WordPress site which, overall, makes it incredibly user friendly. One of the best things about a WordPress site are the plugins that you can use which can help to make the process of

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what is seo marketing

What is SEO Marketing?

Understanding SEO Marketing As digital marketing experts, one of the standard questions we receive from many clients is, “What is SEO marketing?”. Unfortunately, there are many business owners who are under the misconception that simply because they have a website, potential clients will quickly easily find them during a Google search. While it may be true that a potential client

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