What is an SEO Penalty? If you’re new to the world of digital marketing or web development, then you may not realize that the changes that you’re making to your website may be triggering penalties that have a … Read More
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EDITORIAL: Does Google Give Preference to Content Above the Fold?
Search Engine Journal Recently discussed content shown ‘above the fold’ and reported on Google’s apparent preference for it. Above the fold refers to content that’s visible to users without the need to scroll down. … Read More
What Are SERPs and Why do They Matter for Search Engine Optimization (SEO)?
What Are SERPs? If you have ever opened a Google browser and searched for anything, you are familiar with SERPs, also known as a search engine results page. While it’s possible you may not have realized there is an actual … Read More
Using Keywords to Boost Your Website Traffic
How to Use Keywords to Boost Site Traffic Suppose you’ve noticed your website isn’t gaining the following you hoped it would, or perhaps you’re disappointed with your current rankings. In that case, a … Read More
How to Rank Your Addiction Treatment Center in Google’s Top 10 Search Results
Ranking Your Addiction Treatment Center on Google’s Top 10 Regardless of what industry you’re in, it’s critical that you incorporate a solid digital marketing strategy into your overall marketing plan. Google is the … Read More
EDITORIAL: Keyword Stuffing in Your GMB Listing
Search Engine Land recently published an article about keyword stuffing, a controversial practice on Google My Business. Although Google has suspended listings of businesses that add keywords to their name, some companies … Read More
How to Rank Your Business Higher in Google
Use of Keywords to Rank on Google Suppose you feel you’re not generating the ranking results you want for your business and feel as though you’ve tried everything to improve your ranking in Google. In that case, … Read More
EDITORIAL: Importance of Core Web Vitals to Improve Google Ranking
In a recent update, Search Engine Journal addressed Google’s minimum Core Web Vitals. According to Google spokesperson John Mueller, all three Core Web Vitals will need to be met in order to achieve a page ranking boost. … Read More
EDITORIAL: Updates to Core Web Vitals report in Google Search Console
Recently, Search Engine Journal posted an article detailing some changes to Google’s Core Web Vitals that can affect a website’s page rank in search results. These changes are slated to go live in May. Is your business … Read More
Google My Business vs. A Website: Which One Consumers Use Before Making a Buying Decision
Everything You Should Know About the Importance of the Google My Business Feature One of the common questions that many business owners are not well-versed in search engine optimization revolves around the differences … Read More
Unique Free Google Tools for Your Business
The Best Free Google Tools to Use in Your Digital Marketing Strategy Regardless of the industry, any business owner will tell you that one of their main goals entails getting their company’s website to rank highly on … Read More
Google Search Console: Important Changes in How Core Web Vitals Are Measured and Reported
The Importance of Understanding How Google Search Tools Can Help Your Online Presence Google is one of the most popular search engines used by people around the world. When you need something or have a specific question … Read More
White Hat vs. Black Hat SEO: What Is the Difference?
The Important Distinctions Between White Hat vs. Black Hat SEO As you begin to develop your search engine optimization strategy, it’s imperative you understand the difference between different SEO techniques. While … Read More
Top Reasons Your Business Needs a Google My Business Listing
How a Stellar GMB Listing Can Help Your Company Regardless of the industry, business owners are continuously looking for ways to draw attention to their business. If you are on a tight budget, you can use certain free … Read More
What Are the Benefits of Google Lighthouse?
How Google Lighthouse Can Boost the SEO of Your Website Website development remains an on-going project for any business owner. Over and above updating your website with the latest information for your company or your … Read More