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Home » Google Ranking Factors » Marketing Tools

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Google Search Rankings: The Impact of Link Building

Google Search Rankings: The Impact of Link Building

Posted on May 16, 2023 by Bethany Dunlap

In the ever-evolving world of SEO (Search Engine Optimization), link building has emerged as a crucial strategy to improve your website’s visibility and increase organic traffic. Google, being the dominant search … Read More


Google My Business: Why It Matters for Your Bottom Line

Google My Business: Why It Matters for Your Bottom Line

Posted on April 20, 2023 by Bethany Dunlap

Why Does Your Company Need Google My Business? Google My Business is an essential tool for any business that wants to establish a strong online presence and reach potential customers through Google Search and Maps. Here are … Read More


Top SEO Marketing Strategies for Boosting Your Website Visibility

Top SEO Marketing Strategies for Boosting Your Website Visibility

Posted on March 2, 2023 by Bethany Dunlap

What is SEO Marketing? Search Engine Optimization (SEO) is the term used to describe the optimization performed on websites and online content to help improve its visibility on the Search Engine Results Pages (SERPs). In … Read More


Google Search Rankings: Create an Improvement Plan

Google Search Rankings: Create an Improvement Plan

Posted on by Bethany Dunlap

Google Search Rankings: Why it’s Important The connectivity that we share through the internet has propelled businesses into the new century but with the multitude of businesses offering the same services or products, … Read More


How To Avoid SEO Penalties in Google’s Competitive Algorithm

How To Avoid SEO Penalties in Google’s Competitive Algorithm

Posted on June 8, 2022 by Bethany Dunlap

What is an SEO Penalty? If you’re new to the world of digital marketing or web development, then you may not realize that the changes that you’re making to your website may be triggering penalties that have a … Read More


EDITORIAL: Does Google Give Preference to Content Above the Fold?

EDITORIAL: Does Google Give Preference to Content Above the Fold?

Posted on December 10, 2021 by Bethany Dunlap

Search Engine Journal Recently discussed content shown ‘above the fold’ and reported on Google’s apparent preference for it. Above the fold refers to content that’s visible to users without the need to scroll down. … Read More


What Are SERPs and Why do They Matter for Search Engine Optimization (SEO)?

What Are SERPs and Why do They Matter for Search Engine Optimization (SEO)?

Posted on October 21, 2021 by Bethany Dunlap

What Are SERPs? If you have ever opened a Google browser and searched for anything, you are familiar with SERPs, also known as a search engine results page. While it’s possible you may not have realized there is an actual … Read More


Using Keywords to Boost Your Website Traffic

Using Keywords to Boost Your Website Traffic

Posted on August 12, 2021 by Bethany Dunlap

How to Use Keywords to Boost Site Traffic Suppose you’ve noticed your website isn’t gaining the following you hoped it would, or perhaps you’re disappointed with your current rankings. In that case, a … Read More


How to Rank Your Addiction Treatment Center in Google’s Top 10 Search Results

How to Rank Your Addiction Treatment Center in Google’s Top 10 Search Results

Posted on August 6, 2021 by Bethany Dunlap

Ranking Your Addiction Treatment Center on Google’s Top 10 Regardless of what industry you’re in, it’s critical that you incorporate a solid digital marketing strategy into your overall marketing plan. Google is the … Read More


EDITORIAL: Keyword Stuffing in Your GMB Listing

EDITORIAL: Keyword Stuffing in Your GMB Listing

Posted on July 19, 2021 by Bethany Dunlap

Search Engine Land recently published an article about keyword stuffing, a controversial practice on Google My Business. Although Google has suspended listings of businesses that add keywords to their name, some companies … Read More


How to Rank Your Business Higher in Google

How to Rank Your Business Higher in Google

Posted on June 24, 2021 by Bethany Dunlap

Use of Keywords to Rank on Google Suppose you feel you’re not generating the ranking results you want for your business and feel as though you’ve tried everything to improve your ranking in Google. In that case, … Read More


EDITORIAL: Importance of Core Web Vitals to Improve Google Ranking

EDITORIAL: Importance of Core Web Vitals to Improve Google Ranking

Posted on May 21, 2021 by Bethany Dunlap

In a recent update, Search Engine Journal addressed Google’s minimum Core Web Vitals. According to Google spokesperson John Mueller, all three Core Web Vitals will need to be met in order to achieve a page ranking boost. … Read More


EDITORIAL: Updates to Core Web Vitals report in Google Search Console

EDITORIAL: Updates to Core Web Vitals report in Google Search Console

Posted on April 30, 2021 by Bethany Dunlap

Recently, Search Engine Journal posted an article detailing some changes to Google’s Core Web Vitals that can affect a website’s page rank in search results. These changes are slated to go live in May. Is your business … Read More


Google My Business vs. A Website: Which One Consumers Use Before Making a Buying Decision

Google My Business vs. A Website: Which One Consumers Use Before Making a Buying Decision

Posted on April 22, 2021 by Bethany Dunlap

Everything You Should Know About the Importance of the Google My Business Feature One of the common questions that many business owners are not well-versed in search engine optimization revolves around the differences … Read More


Unique Free Google Tools for Your Business

Unique Free Google Tools for Your Business

Posted on April 15, 2021 by Bethany Dunlap

The Best Free Google Tools to Use in Your Digital Marketing Strategy Regardless of the industry, any business owner will tell you that one of their main goals entails getting their company’s website to rank highly on … Read More


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