Email is one of the first forms of digital marketing. Despite its longevity, it remains an effective way to reach new customers and maintain relationships with existing clients. Through a variety of types, including newsletters highlighting promotions and news, the marketing channel provides a great return on investment if done properly. Email campaigns offer companies a low-cost form of outreach to connect with customers and prospects. While this traditional way of customer interaction is well known, the execution of campaigns requires proper planning and content strategy to maximize its intent. For businesses looking for email marketing companies to help them create and launch email campaigns tailored to their needs, Blue Interactive Agency is a full-service email marketing company ready to help our clients design and execute promotional and transactional campaigns.
Blue Interactive Agency works hand-in-hand with our partners to plan, build, and launch a variety of email marketing campaigns. We collaborate with our clients to craft content tailored to their industry and target audience. Our emails are designed to engage consumers, drive website traffic and sales, and convert customers. Blue Interactive Agency takes the time to develop personalized strategies for each client to ensure their investments produce positive results for a healthy return on investment.
How Can Email Marketing Fuel Your Inbound Strategy?
Every business relies on finding new customers to bring in to keep the company growing at a steady level. This process requires ways to connect with potential customers to inform them of how the services and products of the business can be used to their benefit. Inbound marketing involves creating content like emails that attract customers to a business. Email is a great form of inbound marketing because it can reach new customers and inform previous clients about new products, services, or promotions.
To drive emails in your digital marketing strategy, targeted email campaigns can help guide consumers through the sales process with tailored content that addresses specific interests. It can also be used to re-engage with subscribers who had signed up for emails after purchases but haven’t interacted with the brand recently to help retain their interest. Consistent, valuable email content keeps the company at the top of consumers’ minds, letting them know that the business remains committed to providing useful products and services to its clients.
Along with email content, there are also innovative strategies to implement through the emails to help engage readers and drive inbound traffic. Emails should include social share buttons to extend the reach beyond the reader. It should also be used to distribute blog posts, videos, and other inbound content. Using email and the analytics provided can inform businesses on the type of content the audience engages with the most to adjust the overall content and inbound marketing strategy.
Why Is Email Marketing Important?
Email marketing has been around for decades and has remained a go-to digital strategy for several reasons. Producing regular, valuable emails can help maintain and strengthen connections with audiences at a low cost. This low-cost and effective form offers a high return on investment, especially compared to many other marketing channels, like paid advertising.
For lead generation, email campaigns have proven to be a great way to interact with leads throughout the sales process. The potential lead may not be receptive to an initial email, but consistent messaging and promotions can drive conversions throughout the sales funnel.
Email has existed since the advent of the Internet, but it’s adapted to changing times. With everyone on their mobile phones, emails can now be designed for smartphone users to easily read and interact with the content on their mobile devices. Emails can also be automated to be sent at high peak times during the day or night to reach customers when their interest level is high.
Should I Use Email Marketing for My Small Business?
The low cost and high-yield nature of emails make them a great content marketing strategy for any business, especially for smaller companies with less advertising budgets. Emails can reach a large audience without the high costs associated with traditional advertising or even some digital marketing channels. This chance at a high return on investment makes them an excellent choice for small businesses looking to maximize their marketing funds.
Small businesses often have a direct and niche customer base they interact with. Email marketing platforms allow companies to segment the audience and personalize messages for a more personalized connection. Companies can send targeted content to specific groups, increasing the relevance and engagement with content.
Many small businesses don’t have the budget to launch national advertising campaigns, but a well-crafted email campaign can directly increase sales. Whether it’s promoting a new product, announcing a sale, or re-engaging previous customers, email is great for letting customers know about new products or promotions to drive sales. If the business grows, email marketing can quickly scale and be expanded to aid the company’s growth.
What Is a Good Open Rate for Marketing Emails?
A positive open rate for marketing emails can vary depending on several factors. However, there are general numbers to consider when determining if the email campaign is achieving its goal:
- Industry averages:
- Across all industries, average open rates typically range from 15% to 25%.
- Some industries see higher averages, while others trend lower.
- Factors affecting open rates:
- Industry type.
- Target audience.
- Email frequency.
- Subject line effectiveness.
- Sender reputation.
- Time of send.
- List quality and segmentation.
- Benchmark ranges:
- Excellent: 30% or higher.
- Good: 20-30%.
- Average: 15-20%
- Below average: <15%.
- Context is key:
- The business’ own historical data is often the best benchmark.
- Compare the company’s open rates to past performance and industry averages.
- Other metrics to consider:
- Click-through rates.
- Conversion rates.
- Overall engagement.
- Improving open rates:
- Craft compelling subject lines.
- Optimize send times.
- Segment your list.
- Maintain list hygiene.
- Provide valuable content.
While open rates are essential, it’s only one aspect of email marketing campaigns. It can be deemed successful if the open rate is low but the email drives traffic and sales. Make sure to focus on the overall campaign performance and how it aligns with the business goals.
Partnering With Email Marketing Companies
Working with email marketing companies provides an efficient way to get started on your next email campaign. Digital marketing companies like Blue Interactive Agency have the expertise and resources to create, launch, and maintain email campaigns for a variety of large and small businesses. We personally work with each client to develop customized email campaigns tailored to their specific needs. Please contact us online or call 954-779-2801 today to learn more about how we collaborate on your email marketing strategy to maximize your online advertising budget with our professional digital marketing services.
So What are you waiting for?
Reach out to Blue Interactive Agency today and start building your web presence with a professional team dedicated to your online growth and prosperity.
