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email marketing best practices

Email Marketing Best Practices: Tips to Upgrade Your Campaign

Email marketing remains an effective tool for businesses to reach customers and promote product releases, discount offers, and company news. The medium allows businesses to communicate with their customers to keep them informed and help generate sales. Yet, numerous companies need more knowledge regarding email marketing best practices to launch and maintain effective email marketing campaigns. To help our readers

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email marketing

The Importance of Email Marketing for Your Business

Why Email Marketing Is So Important for Your Business If you’re a business owner looking for an inexpensive but direct way to reach your clients consistently, crafting an email marketing campaign involves one of your best options. Taking the time to put together a high-quality campaign can not only drive more traffic to your website, but it’s also an excellent

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importance of Press Releases

Why Should Your Business Send Out Press Releases?

Importance of Sending Press Releases As a business owner, it’s critical to remember numerous ways to interact with potential clients. While it’s essential to maintain and update the content on your webpage and continue to communicate with your followers on social media, you should never overlook the importance of press releases in your business. A stellar press release can grab

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Building A Successful Email Marketing Campaign

EDITORIAL: An Email Marketing Lesson from Apple (and other Fortune 500 companies)

In an article published on Martech Series on Feb. 27, 2021, 6 Email Marketing Lessons from Fortune 500 Companies, the author takes a look at some Fortune 500 Companies, including Apple, to see what lessons about email marketing can be drawn from them. Here is an excerpt from this article:  “As technology continues to advance, so does a customer’s expectations. As

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Digital Marketing Checklist to Meet Your Business Goals

Digital Marketing Checklist to Meet Your Business Goals

Tips to Consider When Developing Your Digital Marketing Strategy   An important part of any business should be a comprehensive digital marketing strategy plan. Here are a few tips that you should keep in mind that can help your business grow in the digital market to reach new customers and stay connected with current ones.  

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