In a recent article, Forbes Magazine discussed how to boost ROI using repurposed content. Too often, great content is forgotten after it’s been published and made its initial buzz. The author suggests updating some content or revamping it to generate a traffic boost. We’ll discuss the article’s key points and then provide our own take on the topic. Here is
Search Engine Journal Recently discussed content shown ‘above the fold’ and reported on Google’s apparent preference for it. Above the fold refers to content that’s visible to users without the need to scroll down. We’ll explore this issue and provide our take on the matter. Here is an excerpt from the article: Does Google Give Preference to Content Above the
In a recent post, Semrush highlighted the importance of header tags for SEO. Headers and H1s aren’t just SEO fundamentals; they effectively organize content and make it easier for users to read. As very likely the simplest technical SEO solutions, headers are features you shouldn’t overlook; they’re not difficult to create and certainly easy for your web designer or developer
HubSpot recently published a blog by Neil Patel about “killer calls to action.” If your calls to action aren’t ‘killing it,’ you might benefit from one of the 16 formulas that the author highlights for creating outstanding, results-driven CTAs. We’ll take a closer look at the blog and provide some of our own insights as well. Here is an excerpt
“Think with Google” recently published an article that highlights the importance of captions for video marketing. With improved captions, marketers can make a greater impact on consumers and enhance SEO. Here we’ll explore the article and point out some key elements to keep in mind. Here is an excerpt from the article: Inside Google Marketing: Why We’re Rethinking How We
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