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Home » Content Marketing » Editorial

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EDITORIAL : Six Ways to Repurpose Content Marketing to Boost ROI

EDITORIAL : Six Ways to Repurpose Content Marketing to Boost ROI

Posted on January 12, 2022 by Samantha Jerabek

In a recent article, Forbes Magazine discussed how to boost ROI using repurposed content. Too often, great content is forgotten after it’s been published and made its initial buzz. The author suggests updating some content … Read More


EDITORIAL: Does Google Give Preference to Content Above the Fold?

EDITORIAL: Does Google Give Preference to Content Above the Fold?

Posted on December 10, 2021 by Samantha Jerabek

Search Engine Journal Recently discussed content shown ‘above the fold’ and reported on Google’s apparent preference for it. Above the fold refers to content that’s visible to users without the need to scroll down. … Read More


EDITORIAL: How To Use Header Tags and H1 Tags for SEO

EDITORIAL: How To Use Header Tags and H1 Tags for SEO

Posted on December 8, 2021 by Samantha Jerabek

In a recent post, Semrush highlighted the importance of header tags for SEO. Headers and H1s aren’t just SEO fundamentals; they effectively organize content and make it easier for users to read. As very likely the simplest … Read More


EDITORIAL : 16 Call-to-Action Formulas That Make People Want to Click

EDITORIAL : 16 Call-to-Action Formulas That Make People Want to Click

Posted on November 19, 2021 by Samantha Jerabek

HubSpot recently published a blog by Neil Patel about “killer calls to action.” If your calls to action aren’t ‘killing it,’ you might benefit from one of the 16 formulas that the author highlights for creating … Read More


EDITORIAL: How Should You Incorporate Video Captions in Video Marketing Content?

EDITORIAL: How Should You Incorporate Video Captions in Video Marketing Content?

Posted on June 4, 2021 by Samantha Jerabek

“Think with Google” recently published an article that highlights the importance of captions for video marketing. With improved captions, marketers can make a greater impact on consumers and enhance SEO. Here we’ll … Read More


EDITORIAL: Importance of Core Web Vitals to Improve Google Ranking

EDITORIAL: Importance of Core Web Vitals to Improve Google Ranking

Posted on May 21, 2021 by Samantha Jerabek

In a recent update, Search Engine Journal addressed Google’s minimum Core Web Vitals. According to Google spokesperson John Mueller, all three Core Web Vitals will need to be met in order to achieve a page ranking boost. … Read More


EDITORIAL: How “Life in a Day 2020” Inspires Us as Digital Marketers

EDITORIAL: How “Life in a Day 2020” Inspires Us as Digital Marketers

Posted on May 12, 2021 by Samantha Jerabek

“Think with Google” recently published a piece about the film, Life in a Day 2020. The film, a followup to the 2010 Life in a Day, has won numerous accommodations for its powerful messaging, messaging that has not gone … Read More


EDITORIAL: Updates to Core Web Vitals report in Google Search Console

EDITORIAL: Updates to Core Web Vitals report in Google Search Console

Posted on April 30, 2021 by Samantha Jerabek

Recently, Search Engine Journal posted an article detailing some changes to Google’s Core Web Vitals that can affect a website’s page rank in search results. These changes are slated to go live in May. Is your business … Read More


EDITORIAL: Reddit Marketing Hacks for the Finance Space

EDITORIAL: Reddit Marketing Hacks for the Finance Space

Posted on April 20, 2021 by Samantha Jerabek

Finance Magnates recently served finance companies a generous helping of Reddit marketing advice. Not overly familiar with Reddit? After the recent GameStop, RedditArmy, Robin Hood trading episode that occurred just a few … Read More


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