In a recent article, Forbes Magazine discussed how to boost ROI using repurposed content. Too often, great content is forgotten after it’s been published and made its initial buzz. The author suggests updating some content … Read More
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EDITORIAL: Does Google Give Preference to Content Above the Fold?
Search Engine Journal Recently discussed content shown ‘above the fold’ and reported on Google’s apparent preference for it. Above the fold refers to content that’s visible to users without the need to scroll down. … Read More
EDITORIAL: How To Use Header Tags and H1 Tags for SEO
In a recent post, Semrush highlighted the importance of header tags for SEO. Headers and H1s aren’t just SEO fundamentals; they effectively organize content and make it easier for users to read. As very likely the simplest … Read More
EDITORIAL : 16 Call-to-Action Formulas That Make People Want to Click
HubSpot recently published a blog by Neil Patel about “killer calls to action.” If your calls to action aren’t ‘killing it,’ you might benefit from one of the 16 formulas that the author highlights for creating … Read More
EDITORIAL: How Should You Incorporate Video Captions in Video Marketing Content?
“Think with Google” recently published an article that highlights the importance of captions for video marketing. With improved captions, marketers can make a greater impact on consumers and enhance SEO. Here we’ll … Read More
EDITORIAL: Importance of Core Web Vitals to Improve Google Ranking
In a recent update, Search Engine Journal addressed Google’s minimum Core Web Vitals. According to Google spokesperson John Mueller, all three Core Web Vitals will need to be met in order to achieve a page ranking boost. … Read More
EDITORIAL: How “Life in a Day 2020” Inspires Us as Digital Marketers
“Think with Google” recently published a piece about the film, Life in a Day 2020. The film, a followup to the 2010 Life in a Day, has won numerous accommodations for its powerful messaging, messaging that has not gone … Read More
EDITORIAL: Updates to Core Web Vitals report in Google Search Console
Recently, Search Engine Journal posted an article detailing some changes to Google’s Core Web Vitals that can affect a website’s page rank in search results. These changes are slated to go live in May. Is your business … Read More
EDITORIAL: Reddit Marketing Hacks for the Finance Space
Finance Magnates recently served finance companies a generous helping of Reddit marketing advice. Not overly familiar with Reddit? After the recent GameStop, RedditArmy, Robin Hood trading episode that occurred just a few … Read More