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unconventional netflix & hulu marketing mix

The Netflix and Hulu Effect: A Deep Dive Into Their Marketing Strategies

Sean d'Oliveira January 22, 2025

As streaming continues to outpace traditional cable and satellite television, platforms like Netflix and Hulu are reshaping the advertising landscape and capturing a growing share of media consumption. In response to shifting viewer behavior, both platforms have refined their ad-supported models to create highly targeted, data-driven advertising opportunities. Netflix’s ad-supported tier, launched in late 2022, enables brands to place strategic

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How Connected TV Advertising Actually Works

Sean d'Oliveira September 26, 2022

What is Connected TV? The premise of watching television is something that has changed by leaps and bounds, especially in recent years. While cable television used to be the only option that a person had to watch TV, the demand-side platform is something that has become incredibly popular. Why not be able to watch the premium content of your choice? With

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The Digital Era for TV Marketing Blue Interactive Agency

The Digital Era for TV Marketing

Sean d'Oliveira January 27, 2022

The Shift in Linear TV Is there anything more relaxing than coming home at the end of a long day and sitting down to your favorite television show? Television as well as television shows have developed by leaps and bounds since its original inception. Linear TV, also commonly known as the traditional way of watching TV, revolves around sitting down

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