Importance of A Landing Page for PPC Strategy A PPC landing page is an important strategy because it is the page where users are directed after clicking on an ad. A well-designed landing page can help increase conversion … Read More
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Is Mobile-Friendliness Important for Google Search Rankings?
Mobile Search on Google Mobile search on Google refers to using a mobile device, such as a smartphone or tablet, to search for information on the internet using the Google search engine. This can be done by entering a query … Read More
Top 3 Mistakes Small Businesses Still Make on Social Media
Why Social Media Marketing Is Still Key Social media is something that has taken off over the years. Whereas social media was originally something that was used primarily on a personal basis, the reality is that social media … Read More
Top 4 WordPress Plugins for SEO
Must-Have SEO Tools WordPress is one of the most widely used platforms when it comes to developing a comprehensive website. There are countless features associated with a WordPress site which, overall, makes it incredibly … Read More
What is SEO Marketing?
Understanding SEO Marketing As digital marketing experts, one of the standard questions we receive from many clients is, “What is SEO marketing?”. Unfortunately, there are many business owners who are under the … Read More
Digital Marketing Trends for 2023
A New Year with New Digital Marketing Trends Ringing in a new year is something that always comes with an abundance of excitement. This excitement is something that always transitions over to the digital marketing world each … Read More
Top 3 Local SEO Strategies to Rank Your Business in Google Maps
Understanding Local SEO There are many people who mistakenly believe that SEO, also known as search engine optimization, is something that is simple and straightforward, regardless of the industry. The reality is that … Read More
Track The Success of Your SEO Performance With These 4 KPIs
Monitoring Your SEO Strategy Any experienced search engine optimization expert will be constantly reviewing SEO performance. There are several factors to consider when it comes to SEO strategy and it’s critical to remember … Read More
How to Write a Good SEO Title and Meta description
What are Title Tags and Meta Descriptions? When putting together a high quality SEO strategy, one of the important details about each page that you should never overlook is the SEO title and meta description. These two … Read More
3 Risks of Cheap Website Development
What Does A High Performing Website Require? As a business owner, there are several decisions that you will need to make in order for your business to grow and develop. Since the internet is one of the main tools that … Read More
Is TikTok Becoming a Search Engine?
How TikTok Is Changing Web Search It’s undeniable that social media has grown by leaps and bounds since its original inception. For example, Facebook was once thought of as more of a website specifically for college … Read More
Google’s Latest Update and What is it About?
How Often Does Google Update Its Search Algorithm The digital marketing world recently went into overdrive with Google’s announcement that they would be making search algorithm changes. This is something that periodically … Read More
Checklist for Keeping Your Google My Business Profile Up-to-Date
Optimizing Your Google My Business Profile A Google business account is one of the first things that you should develop after you have opened your business. Since the development of Google maps, businesses often compete for … Read More
Why Schema Markup Is Important for SEO
What is Schema Markup? Any digital marketing expert will tell you that they are always on the lookout for tools that they can use to make the search appearance of their clients better. Using schema or data markups is … Read More
3 Reasons Repurposing Content Is A Good Idea
What Does it Mean to Repurpose Content? Do you have a handful of content on your website that has done well in the rankings? However, do you notice that your existing content may be falling short in certain places? If the … Read More