What is Schema Markup? Any digital marketing expert will tell you that they are always on the lookout for tools that they can use to make the search appearance of their clients better. Using schema or data markups is … Read More
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3 Reasons Repurposing Content Is A Good Idea
What Does it Mean to Repurpose Content? Do you have a handful of content on your website that has done well in the rankings? However, do you notice that your existing content may be falling short in certain places? If the … Read More
4 Types of Content That Work Best for LinkedIn
What Should I Post To LinkedIn? LinkedIn is an example of a professional form of social media that is used by industry professionals all over the world. While it’s true that your LinkedIn content may not revolve around … Read More
Tips for Better Conversions Using Data-Driven Content Marketing
What is Data-Driven Content? There are many business owners who mistakenly believe that their website will naturally get good rankings on Google simply because they add random content to their site. The reality is those … Read More
What Is Good Digital Content and How to Create It
What is Good Digital Content? Digital content consumption is at an all-time high with an increase of more than 30% in 2021 according to the World Advertising Research Center (WARC). But what is good digital content? … Read More
What is Evergreen Content? And Why Does it Matter for SEO?
What is Evergreen Content? There is a common misconception that when you develop pieces of content for a blog post, you need to take a one-and-done type of approach. The post will focus on one individual subject and if it … Read More
3 Ways To Boost Your Content Marketing Strategy For Small Business
Why Content Marketing For Small Business Still Matters The goal of any business owner is to continue to grow their business and reach their target market. Developing a marketing strategy that revolves around pushing content … Read More
You Should Be Advertising on TikTok! Here’s Why
Why Advertise on TikTok More and more, business owners are turning to different social media platforms as a way to engage new clients and stay connected with a current lead generation strategy. If you aren’t … Read More
3 Marketing Measurement Myths Debunked
Marketing Measurement and The Evolution of Data Collection and Privacy Laws Tracking the marketing performance of your website is a key aspect of any marketing strategy. It’s imperative to have this information so that … Read More
Content Writing for Small to Medium Sized Businesses
Hiring a Content Writing Company for Your Business There are many business owners who are under the mistaken impression that simply because they have a website, they will automatically and somewhat magically appear in front … Read More
Search Engine Optimizer: Do You Need One?
What is an SEO? Search engine optimization, also known as SEO, is the process of making your website more attractive to popular search engines such as Google or Bing. There is a common misconception among many people that … Read More
EDITORIAL : Six Ways to Repurpose Content Marketing to Boost ROI
In a recent article, Forbes Magazine discussed how to boost ROI using repurposed content. Too often, great content is forgotten after it’s been published and made its initial buzz. The author suggests updating some content … Read More
4 Ways to Get the Most Out of Your Blogs
Every Blog Should Be a Niche Content marketing should be a significant factor in the overall SEO strategy that you build for your company. The marketing blog content you add to your site will help you get ranked by different … Read More
The Importance of Short-Form Video in Your 2022 Marketing Strategy
What Are Short Form Videos? Social media platforms such as TikTok and Instagram have recently cornered the market on the latest marketing trend; short-form videos. Short-form videos are just that; they are quick videos that … Read More
Investing in Quality Content for Your Website
Investing In Quality SEO Content Many people mistakenly believe that simply because they have a website with anything written on it, a search engine will instantly notice that site. While it’s true that there was a day and … Read More