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understanding connected tv marketing

Connected TV Marketing: Ads for TV Binge Watchers

Sean d'Oliveira December 23, 2024

In the age of on-demand streaming and personalized entertainment, the rise of connected TV (CTV) has upended traditional TV advertising. This shift presents unique opportunities for brands to engage with a new generation of viewers: those who prefer to binge-watch their favorite shows rather than flip through cable channels. As CTV platforms like Roku, Apple TV, and Amazon Fire TV

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generate more engagement with video

Why Videos Generate More Engagement

Sean d'Oliveira December 19, 2024

Video content is among the latest forms of digital creation to emerge as a preferred method for users to engage with. Social media platforms like Instagram and TikTok are littered with short-form video content, generating millions of views and clicks for influencers and businesses. While video content has been around for decades online, why is it now more popular than

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What to Know About AI SEO Optimization Tools

Stand Out from the Crowd: What to Know About AI SEO Optimization Tools

Sean d'Oliveira December 5, 2024

Digital marketing has seen many trends over the years, but the recent emergence of Artificial Intelligence (AI) has the ability to alter how businesses manage their online presence completely. One of the more influential areas AI can help in is Search Engine Optimization (SEO). SEO aims to attract online customers organically through online searches. To enhance this process, businesses can

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What to Know About AI SEO Optimization Tools

Stand Out from the Crowd: What to Know About AI SEO Optimization Tools

Sean d'Oliveira December 5, 2024

Digital marketing has seen many trends over the years, but the recent emergence of Artificial Intelligence (AI) has the ability to alter how businesses manage their online presence completely. One of the more influential areas AI can help in is Search Engine Optimization (SEO). SEO aims to attract online customers organically through online searches. To enhance this process, businesses can

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google seo algorithm updates in 2024

What You Need to Know About Google’s SEO Algorithm Updates In 2024

Sean d'Oliveira December 5, 2024

In the ever-evolving world of digital marketing, staying ahead of Google’s search engine algorithm changes is essential for maintaining a strong online presence. Google’s algorithm is the complex set of rules and processes that determines how websites are ranked in search results. It frequently undergoes updates, and the Google SEO algorithm updates in 2024 helped improve search quality, relevance, and

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