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social media marketing trends

Social Media Marketing Trends You Need to Know in 2025

With 2025 just around the corner, social media continues to dominate the digital landscape, shaping how brands connect with audiences, promote products, and build relationships. Thanks to billions of active users worldwide and multiple ever-evolving platforms, social media marketing remains critical to any successful marketing strategy. Meanwhile, the pace of change in the social media space is accelerating, driven by

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Is TikTok Becoming a Search Engine?

Is TikTok Becoming a Search Engine?

How TikTok Is Changing Web Search It’s undeniable that social media has grown by leaps and bounds since its original inception. For example, Facebook was once thought of as more of a website specifically for college students. However, today people of a wide range of different age groups use the platform on a regular basis. Social media apps are expanding

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Marketing in the metaverse

Marketers Are Turning To The Metaverse: Here’s Why

What is the Metaverse? You may have noticed that a few months ago, Mark Zuckerberg announced that he was going to rebrand his highly popular social media platform known as Facebook. Mark Zuckerberg would go on to say that he would be focusing on developing what is referred to as the metaverse which revolves around building a virtual reality social

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Elon Musk is Buying Twitter What Does It Mean for Digital Marketing Blue Interactive Agency

Elon Musk is Buying Twitter: What Does It Mean for Digital Marketing?

Why Elon Musk Wants to Buy Twitter Talk of Musk’s Twitter takeover is something that made headlines around the world. When Musk tweeted that he was interested in potentially buying Twitter, countless Twitter users, including Twitter’s board members were completely against the idea. Although Musk maintains his own Twitter account, he has expressed his displeasure with the way that the

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