Florida Beach Resort
the Goal
- To significantly elevate the return on investment (ROI) during the shoulder season, aiming to increase the ROI from 4x to 7x.
Results
By integrating SEO, Paid Search, Social, and CRM data, Florida Beach Resort significantly enhanced ROI during the shoulder season. This strategy showcases the potential of data-driven multi-channel marketing in the hospitality sector, leading to heightened guest engagement, bookings, and returns.
ROI
0
X
Higher Conversions
0
%
More Direct Bookings
0
%
Services Provided
-
SEO
-
Paid Social Media
-
Paid Search
- CRM Data
- Data Analysis: Utilized CRM insights to understand guest preferences and booking patterns.
- Paid Search: Targeted Google Ads for relevant keywords during shoulder season.
- Social Engagement: Promoted personalized offers on social platforms to engage past guests.
- Retargeting: Used CRM data for effective display ads and email retargeting.
