Content Marketing
AGENCY

For businesses trying to compete online, content marketing is one of the most critical aspects of any digital strategy. While the need for this skill is essential, many businesses may not know the intricacies of producing online content or have the resources to implement it effectively. As a top content marketing agency, Blue Interactive Agency has decades of experience producing SEO-driven content using the latest lead-generation tactics. We focus on generating compelling, high-level content that delivers positive results to the consumer and business. Our skilled team of copywriters and content strategists use the latest SEO methods to help content achieve high search engine rankings and connect effectively with target audiences.

Do Digital Marketing Companies Create Content?

Yes, content marketing is often at the forefront of services for many digital marketing companies. However, the size and type of content produced can vary depending on the company and the specific services it offers. Many digital marketing agencies offer content marketing as a primary service, which can include blog posts and landing pages, social media content, videos, infographics, and email newsletters.

Along with content marketing, some agencies create content strategies, including keyword research and SEO optimization, to help clients achieve their overall marketing goals. While some agencies only focus on content creation and marketing, others provide content services as a part of their overall digital marketing services.

When looking for an agency to work with, consider the type of work and clients they’ve helped in the past to learn how they can help your business. It also helps to know if their creation process includes the latest content marketing trends and how they measure content performance to understand how their specific content marketing services can impact your business.

Why Is Content Marketing Important?

Content marketing is a staple of most online lead generation strategies because it helps websites rank higher in search engine rankings. Valuable, professional content that informs readers of the topic signals Expertise, Authoritativeness, and Trustworthiness (EAT) to search engines like Google that drive online traffic to businesses. When an online user searches for a term related to the business, websites with informative content will rank higher, which increases the likelihood of the consumer visiting the website and perhaps making a purchase.

Along with improved search engine rankings, proper online content also helps establish the business as an authority in the industry. Having valuable, consistent content that consumers find useful helps keep the brand relevant and engages its target audience. During the sales funnel, well-crafted content can help customers better understand products or services, which can lead to more informed purchasing decisions.

With more consumers turning online to research products and services before making purchases, content marketing informs them of what they need. It lets them know they’re making the right purchase for their needs. It also provides valuable insight into customer behavior by analyzing content metrics to determine where the customer was most engaged during the sales process. This data can then be used to alter existing or new marketing and business strategies.

Does Content Marketing Increase Website Traffic?

Absolutely! After creating and optimizing the website itself, content marketing with SEO tactics is the next vital aspect of increasing website traffic. Well-optimized content ranks higher in search engine results pages, leading to more clicks from users searching for related topics to the business. High-quality content also attracts backlinks, which involve other websites linking to the website content on their site. This improves the site’s authority and drives referral traffic.

Having a steady schedule of blog posts on the website will help customers return to the site for the latest information. This process creates a constant stream of repeat traffic where they want to explore other aspects of the website, increasing overall traffic. Using a diverse content strategy with a variety of short and long-tail keywords allows businesses to rank for a wider range of search topics to widen potential traffic sources.

Content through social media and email campaigns also helps drive traffic. Posting blogs on social media platforms widens its reach to drive significant traffic back to the website. Using email marketing allows businesses to consistently inform consumers of the latest offerings while driving subscribers back to the site to read articles or explore new products or services.

How Does Content Marketing Drive Sales?

Content marketing increases website traffic, which brings more customers to the site. The more customer interaction a business can generate online, the chances of converting a sale also increase. Content marketing drives sales through a variety of online lead-generation tactics, including:

• Builds trust and credibility: Informative, helpful content establishes your brand as an authority in your field. This trust makes prospects more likely to choose your products or services.

• Educates potential customers: Content can address common questions and concerns. Well-informed customers have confidence in their decision to buy.

• Nurtures leads: Proper content guides customers through the entire sales process. Various types of content can reach potential customers at different stages of the sale.

• Generates qualified leads: Expert content on landing pages can help capture contact information from interested customers. These leads are often better quality since they’re interested in your expertise.

• Improves SEO: Better search rankings increase visibility to potential customers actively searching for solutions. Higher organic traffic can lead to more sales opportunities.

• Supports sales teams: Sales reps can use content to address prospect questions and objections. This can shorten sales cycles and improve conversion rates.

• Enhances customer retention: Post-sale content (e.g., user guides, tips) keeps customers engaged and can lead to repeat purchases. Satisfied customers are more likely to refer others, driving additional sales.

• Builds brand awareness: Consistent content keeps your brand top-of-mind when prospects are ready to buy. This can lead to direct sales or inclusion in vendor evaluations.

• Provides social proof: User-generated content, testimonials, and reviews integrated into your content strategy can influence purchase decisions.