Social Media Marketer

Social media has become much more than a platform for sharing photos and life updates with friends and family. It has also transformed into a B2B and B2C marketplace where businesses can connect with consumers to sell products, increase customer service, and build brand awareness. This growing influence on consumers and companies has raised the importance of utilizing the various platforms for businesses to connect with new and existing customers. For businesses needing guidance on maximizing this digital tool, a social media marketer like Blue Interactive Agency can create and launch social media campaigns tailored to each of our client’s needs. Whether it’s managing paid social media ads or implementing organic marketing techniques, we use the latest tools and strategies to enhance each of our client’s presence on social media.

What Do Social Media Marketers Do?

The role of a social media marketing agency or marketer involves using social media platforms to promote a business’s brands, products, or services. The main goal is to use the platforms to help clients create and implement strategies that will increase brand awareness and engage with local audiences to drive business growth. 

 One key aspect of social media management is creating customized strategies for the brand. This process involves market research to determine the audience and how and where they engage with content on social media platforms. After determining the audience and the platforms they visit most, agencies can create posting schedules with tailored messaging that engages with the targeted consumer. Social media management can analyze trends and platform changes to keep strategies current and effective.

Paid media is another social media component that businesses can use to increase sales and reach more customers. Working with a social media management company can help businesses create ad content, target specific demographics, manage budgets, and optimize campaigns for better performance.

Why Is Social Media an Important Part of Inbound Marketing?

Inbound marketing involves using content to inform and attract customers to a business. Whether calling, visiting a website, clicking an ad, or engaging on social media, inbound marketing is a great internet marketing strategy for engaging with potential customers. Social media is an appealing aspect of inbound marketing because it can interact with potential customers directly, allowing businesses to build relationships and trust. The platforms can also be used to share valuable content that helps drive traffic to websites efficiently.

Few digital channels are better than social media for businesses trying to increase their online presence to build brand awareness. By regularly posting and interacting with users, a business can create a visible brand directed to its target audience. This consistent presence helps build brand recognition, so when consumers are ready to make a purchase decision, they’re more likely to consider brands they’re familiar with.

Although paid social media ads are becoming increasingly popular for businesses, the platforms can still provide cost-effective alternatives to many traditional marketing methods. Even with modest budgets, businesses can target very specific audiences, making their marketing spend more efficient.

How Can I Market My Business Using Social Media?

When considering social media platforms to market your business, there are many considerations, according to Sprout Social. Businesses should first consider their overall objectives — increasing brand awareness, website traffic, and leads. They then need to research and identify their target audience to understand who they’re trying to reach and select the social media channels where their target audience is most active. After those initial steps, businesses can next:

1. Create a content strategy: Develop a plan for the types of content you’ll share. This can include posts, videos, product reviews, and industry news.
2. Set up and optimize your profiles: Ensure your business profiles are complete, professional, and consistent across platforms.
3. Develop a content calendar: Plan your posts in advance to maintain a consistent posting schedule.
4. Create engaging content: Produce high-quality, valuable content that caters to your target audience.
5. Engage with the audience: Respond promptly to comments, messages, and mentions. Encourage discussions and user participation.
6. Use hashtags strategically: Research and use relevant hashtags to increase the content’s discoverability.
7. Leverage social media advertising: Use paid promotion to extend the reach and target specific audience segments.
8. Collaborate and network: Partner with influencers or complementary businesses for cross-promotion.
9. Monitor and analyze performance: Use the platform’s analytics tools to track progress and adjust strategies.
10. Stay updated on platform changes: Keep informed about new features and algorithm updates on the selected platforms.

How Much Does Social Media Marketing Cost?

The cost of social media marketing can depend on a number of factors, including paid advertising and organic marketing. The costs can also vary significantly based on specific needs, the industry, and the target audience. For businesses using paid media, it typically costs about $5 to $50 a day to run paid ads, depending on the reach, time period, and length of the campaign. Organically posting is often free but can be time-consuming and less effective than paid ads. To hire a social media marketing company, most small businesses spend about $500 to $5,000 per month on basic social media management, depending on the amount of content and engagement needed. For medium to large businesses, they can spend anywhere from $5,000 to over $40,000 a month. 

External Sources

• Sprout Social — The Impact of Social Media Across Every Part of Your Business
• Data Reportal — Global Social Media Statistics