Monitoring Your SEO Strategy

Any experienced search engine optimization expert will be constantly reviewing SEO performance. There are several factors to consider when it comes to SEO strategy and it’s critical to remember that optimizing a page or a site just once is not enough to remain competitive. Therefore, it’s critical that you partner with a digital marketing company that will continuously review your SEO strategy and make changes and adjustments as needed so that you can continue to get the search engine results that you want and need to grow your client base and your business. 

4 KPIs To Track Your SEO Performance 

In order to make the most out of your SEO strategy and ultimately your SEO performance, you should unquestionably tap into the free tracking tools that Google offers, specifically Google Analytics and Google Search Console. Through these tools, there are several KPIs that will help you to determine whether or not your current strategy is effective: 

1. Search rankings
   Before you begin any SEO project, one of the first things that you should do is keyword research. Therefore, once you have your strategy in place, you will be able to check your search rankings and see how your strategy is working out for specific keywords. Remember, search engine optimization is a marathon, not a sprint so it may take some time to see your full strategy come to fruition. However, tracking on a regular basis is important.
2. Organic traffic
   Although with checking your rankings for certain search terms, it’s just as important to track the other organic traffic that is coming to the site. This is something that can be done either through Google Search Console or through Google Analytics. You can track traffic for the site on a whole as well as individual pages on your site.
3. Organic Click Through Rate
   Your organic click through rate (also known as CTR) is an important metric when it comes to monitoring your SEO strategy. A high click through rate means that your site is gaining more traffic. The most effective way to track your CTR is through Google Search Console.
4. Average session duration
   It’s one thing to drive traffic to your website. It’s another thing to keep a potential client there. When you’re able to put together informative and quality content that answers the question or interest that a person may have for your field, there is a higher probability that a person will not only stay on your site but visit other parts of it. Therefore, monitoring session duration is, without question something that you should focus on when it comes to KPIs. 

How To Determine The Right KPIs

There are several ways that you can determine the right KPIs for your strategy such as: 

• Make sure that you specify the goals that you want to hit when it comes to your overall SEO strategy. This will help you to remain focused on the steps that you need to take to hit those goals. For example, increasing the amount of traffic to your website or ranking for a specific location are all goals that you should use KPIs to monitor. 
• Learn the ins and outs of the tracking tools that are available to you 
• Ensure that you have a clear budget when it comes to how much you want to pay on your SEO strategy ahead of time. 

Boost Your SEO performance with Blue Interactive Agency 

If you have concerns about your current SEO strategy or you would like to revamp your approach to SEO, Blue is here to help you. We have helped clients in a wide range of industries accomplish the SEO goals that they have for their company. Get in touch with us today to speak to one of our experts!