How to Use PPC for Addiction Treatment Centers
Did you know that PPC advertising is a strategy that can help your addiction treatment center grow its client base by leaps and bounds? Many people mistakenly believe that this type of advertising isn’t suitable for addiction treatment facilities. However, when utilized properly, you may see a noticeable increase in the number of calls or interactions that you’re having with people or family members that are interested in coming to your facility.
What is PPC?
PPC advertising is short for pay-per-click advertising. The premise behind this advertising strategy is that you will bid for your site to appear ahead of another facility that may be using the same or similar keyword as you. In turn, this higher ranking puts you at a better advantage.
Use Strategic Keywords
Keyword research is critical when you’re developing a plan for a pay-per-click campaign. As a person is searching for possible treatment facilities, they will navigate to any search engine and type in what they are looking for. For instance, if you would like to specifically target clients that are looking for assistance in overcoming drug addiction, a good place to start is to perform keyword research that will let you know exactly what clients are searching for when it comes to this subject.
From there, you will take your keyword results and incorporate them into the content on your website. By taking the time to optimize these pages using your keywords, you improve the possibility that Google will display your website on the first page of searches as opposed to the fourth or the fifth. It’s important to keep in mind that keyword research should always be ongoing as the search topics or words that people use can change frequently. This means that you will likely need to continuously go in and optimize your site on a regular basis to ensure that you maintain your ranking.
Optimize Your Landing Page
Once you have narrowed down your list of keywords, the next thing that you need to do is focus on your landing pages. Although you may have put together a beautiful home page that displays some of the features of your facility, you should always have unique landing pages that not only provide potential clients with more information about your facility but actively encourage them to reach out to your team for more details.
Another aspect of your site that you should also focus on is site speed. If your site doesn’t load quickly, many people will become annoyed or frustrated and navigate to a different option. Keep in mind that anyone who is looking at your site may need help right then and there. Therefore, they don’t want to spend the time waiting for a site to load before they get to the information that they need to site. Running regular speed tests on your site is a great way to ensure that your site is loading and functioning properly.
Blue Interactive Agency Can Help With PPC
As one of the best marketing and advertising companies, the Blue Interactive Agency team is well-versed in putting together a PPC campaign that will help you to meet the goals that you have for your addiction treatment center. We take the time to learn more about your vision for your facility so that we can help you target your desired clientele and make the dream that you have for your treatment center a reality. Are you ready to learn more about how PPC advertising can help your facility grow? Give us a call today at 954-779-2801.