Using Keyword Research to Optimize Website Traffic to Addiction Treatment Centers
Have you noticed that your addiction treatment center isn’t receiving the type of website traffic that you were hoping for? This dip in traffic may indicate that you aren’t using the correct keywords to optimize your website. By performing keyword research and incorporating the keywords into the content of your website, you may see a noticeable increase in site traffic as well as a boost in terms of potential client interaction.
Why is Keyword Research?
Keyword research is the process of learning more about the specific type of wording that a potential client is searching for. For example, if a person is combating addiction, he or she may type in the words “addiction treatment” followed by a certain location. The goal of keyword research is to incorporate these high-volume search terms into your search engine optimization strategy so that you improve the possibility of your site appearing in the top search options.
What are the Benefits of Including Keywords in Your Site Copy?
It’s critical not to overlook the tremendous benefits that targeted keywords can have on your overall search engine optimization strategy. A few examples include:
Better direction:
Keywords can help you zone in on focused content. Instead of posting for the sake of posting, keywords will give you a sense of direction in terms of what you should post which can help to make your site more user-friendly and search-friendly.
New topics:
It’s not uncommon for an addiction treatment business owner to feel as though they run out of topics to talk about on their site. Performing keyword research can help you develop new yet popular topics that you may not have thought of in the past.
Efficient use of your time:
There is no doubt that keyword research plays a direct role in your digital marketing strategy. Although keyword research can be time-consuming, it’s an efficient use of your time that can pay off in spades when it comes to finding your target audience.
Incorporate into social media strategy:
Social media is a powerful tool. However, it’s also a tool that taps into and can flourish from the right keywords. Don’t forget that the keywords that you find during your research you can also include on your social media posts so that they gain more traction.
How to Find Related Keywords
There are several free tools that you can use to find the right keywords for your site. Two of the top options include:
- UberSuggest
- SEM Rush
Of course, there are other ways that you can learn more about the words or questions that people are searching for. For instance, when you perform a search, Google will provide you with a series of popular questions that other people are also searching for. You should take the time to analyze these questions to see if there are any words that you can utilize. Also, don’t forget to scroll to the bottom of the page so that you can see the other related search terms that people may be searching for.
How Blue Can Help with Keyword Research for Addiction
As industry experts, the team at the Blue Interactive Agency understands the important impact that keyword research can have on the search engine optimization strategy for websites. We will collaborate with you to learn more about the audience that you’re looking to target and put together a plan that will help you to recognize the digital goals that you have for your site. To speak to a member of our team and learn more about how we can help, please give us a call at 954-779-2801.
