Developing an Effective GMB Strategy for Addiction Treatment Centers

Developing an Effective GMB Strategy for Addiction Treatment Centers Blue InteractiveEffective Strategies to Optimize GMB for Your Addiction Treatment Center

Every day, numerous people make the decision to reach out to addiction treatment centers throughout the country for help in overcoming their addiction. Sometimes the person who is struggling with the addiction will begin to search for help themselves while other times it may be a friend or family member. These days, one of the first things that any person does when searching for an addiction treatment center, is going to Google and beginning their search from there. To improve the chances that a person in need may see your addiction treatment center, you should take advantage of developing a Google My Business, or gmb listing.

What is Google My Business?

Google My Business is a free tool offered by Google that lists important information associated with your treatment facility. Once you claim your GMB listing, you can modify it in the following ways:

  • Add an address and telephone number
  • Place a direct link to the main website of your facility
  • Display Google ratings
  • Hours of operation
  • The services that you offer

If you have more than one addiction treatment center, a good rule of thumb is to create unique GMB listings for each location so that you have a better chance to reach more of an audience.

Update Blog Content Often

Once a potential client navigates to your page, it’s important that you keep them on your page by producing quality content. While keyword research will play a critical role in developing your website, it’s key that you also develop informative content that will help to demonstrate you as an authority in the industry. It’s important to remember that although a person will want to learn more about what they can expect when they come to your facility, they will also want to have the peace of mind of knowing that you have experience and expertise in the area.

To ensure that you continue to produce quality blog content, you may want to consider putting together a blog topic schedule that you can stick to. For example, if you intend to post two blogs each month, planning out these topics and postdates can help you to stay on track with updating your site on a regular basis.

Produce Keyword and Geotargeted Content

Are there clients from a certain area that you would like to target? Contents that focus on certain geotargets, as well as specific keywords, can help. Before you take this step, we recommend that you sit down and make a list of these targets. For instance, if you own an addiction treatment center in Fort Lauderdale, you may want to begin with an approach specific to Fort Lauderdale and grow from there. However, if you own one addiction treatment center in Fort Lauderdale and another one in the northeast, you will need to develop a strategy that draws attention to each facility which is something that can be tricky at times which is why keyword research for this specific area is so important.

Make Sure Your Citations are Exact

With years of experience, the Blue Interactive Agency team is here to help you improve the Google My Business listing that you have for your addiction treatment center. Whether you currently have a GMB listing, or you need assistance in optimizing it, our team is here to provide you with the insight and guidance that you need to take advantage of this useful tool. To speak with a member of our team today, give us a call at 954-779-2801.