The Importance of Google My Business for Alcohol and Drug Rehab Centers
If you don’t have a Google My Business listening associated with your addiction treatment center, you’re missing out on the opportunity to utilize a local SEO tool that could bring attention to your alcohol and drug rehab facility. GMB is a free and powerful tool that every behavioral health center should tap into as they develop their SEO strategy.
What is a Google My Business Listing?
Google My Business is a multi-featured business listing that businesses can use to manage and display their presence directly on google and google maps, rather than through a third-party site such as yelp.
Critical Information Clients Find in Your GMB
There are several common sense pieces of information that you should incorporate into your GMB for your addiction treatment center. Here are a few examples:
Reviews are critical to a successful GMB listing. It’s important to remember that, although you and your team may try their best, every rating won’t be a positive one. You should always take the time, however, to answer each review and pay special attention to any feedback or suggestions that the reviewer gives. This will not only impress potential clients when it comes to your responsiveness but will also demonstrate the fact that you’re continuously trying to grow and develop your brand.
You should always include pictures in your Google My Business listing because it will help to make your behavioral health center more welcoming and appealing. From pictures of the property to snapshots of your staff, high-quality pictures can make a real difference in whether or not a potential client feels comfortable working with your team.
Confirming that the phone number is correct on your Google My Business listing is another important component of optimizing this aspect of your SEO strategy. If your phone number is one digit off, a potential client will not be able to get in contact with you and will likely move onto another facility that can provide them with immediate assistance. If you change your phone number for any reason, one of the first things that you should do is update it right away.
It’s critical that you ensure that the address and the directions for your facility are up to date and accurate. More often than not, a potential client will make a decision to work with your treatment center based on your proximity to them. Even family members will want to know exactly where you are and how to get there so that they can visit their loved ones if they are completing an inpatient treatment program.
Keep in mind that if you maintain different treatment facilities in different locations throughout the country, you will want to create a unique GMB page for each location so that you can capture more attention in that area.
Ranking in the Google Knowledge Panel aka the “Local 3-Pack”
There is a higher possibility of clicking on your GMB listing if it appears in one of the first three options after a Google search. These top three search results are commonly referred to as the “Local 3-Pack”. When you focus on optimizing your Google My Business page there is a better chance that you will appear in this prestigious group. There is no quick and easy solution to making this happen. Instead, you will need to continuously monitor your GMB listing and make any updates as they come along.
Would you like to learn more about how you can improve your Google My Business listing so that your addiction treatment center gains the online attention that you’re searching for? Let Blue Interactive Agency help. Speak with a member of our team today about your optimization options by giving us a call at 954-779-2801.