In-House vs. Agency Marketing: Why One Is Best for You?

In house Marketing

Difference Between In-House Marketing and Agency Marketing

If you’re a business owner in any type of industry, you should always know the importance of developing a solid digital marketing plan that will shine a light on your business to potential customers. One of the decisions you will have to make is whether your business is more well-suited to have an in-house marketing team or if it benefits you to collaborate with an agency marketing team.

Making the decision between in-house vs. out marketing is a critical one, so you should take the time to understand the difference between these two options.

What Is In-House Marketing?

Many business owners feel more comfortable developing their digital marketing strategy with an in-house marketing team. An in-house marketing person or group usually entails having a person on-site that manages your business’s marketing aspects. However, keep in mind that although in-house marketing personnel may help you feel as though you have more control over your marketing approach, they may not exclusively focus on digital marketing if they are filling other roles in your company.

What Is Agency Marketing?

Taking an agency marketing approach means you will hire an outside team of professionals to manage the marketing aspects of your business. Although an agency marketing firm team may not be working at the next desk over, you have the peace of mind to know they are continuously brainstorming ways to help your business get the best exposure possible.

Reasons Companies Might Change from Using an In-House Agency and Hire an Outside Agency

The advantages of switching from an in-house marketing team to an outside agency are seemingly endless. Here are a few critical factors to consider:


Many business owners that opt to develop an in-house marketing strategy are at a disadvantage because the person they hire will likely have other responsibilities than just digital marketing. However, when you work with an outside agency, you have the peace of mind of knowing that you have a team of marketing professionals that are exclusively focused on helping you grow your business.

Insider knowledge

One of the most significant differences between an in-house vs. out marketing team is that a marketing agency consistently has its eyes open for the latest changes or trends in the digital world. For example, it’s not uncommon for Google to make changes in its algorithms every few months. A marketing agency will know where to look for these changes to make adjustments that won’t negatively impact your ranking.


An outside marketing team will have a plethora of ideas regarding improving your digital marketing campaign. Whether this means developing new blog concepts, more in-depth keyword research, or updating old web pages, you will have a multitude of options regarding making your online presence more noticeable to potential clients.

How Blue Interactive Can Help You With Your Marketing Needs

With years of experience in the marketing industry, the Blue Interactive Agency team has a comprehensive understanding of the benefits and drawbacks of in-house vs. out marketing. We encourage you to reach out to us to learn more about our services and how we can help to improve the digital marketing possibilities for your business. Our team has an abundance of experience in working with companies in various industries, so reach out to us today at 954-779-2801 to learn more about how we can help you improve your digital marketing strategy.