Recently, Semrush published an article detailing 11 steps to developing successful content. It focuses on content creation elements like goal setting, research, and funnel analysis. We’ll take a closer look to highlight some of its key points we believe are musts for developing high-quality digital content.
Here is an excerpt from the article:
By Margarita Loktionova, published by Semrush, May 17, 2021
“Content development is a full-cycle process of creating, distributing, and auditing content in order to reach a business goal. That goal can be anything from building trust with your customers and boosting user engagement to generating sales. It is an integral part of any content marketing strategy in 2021.
Your website content can be anything from universally appealing blog posts to infographics and success stories. But all of these things should be created in keeping with a consolidated plan: your content development strategy.
A quality content development strategy comprises all the steps of content creation, from planning and research to promotion, optimization, and performance tracking. It ensures that every interaction your potential customer has with your brand becomes a positive experience and lays the foundation for trust.
In this guide, we’ll explain why a well-organized content development process is so essential for your growth, and help you to devise and implement one…
Content development is a full-cycle process of creating, distributing, and auditing content in order to reach a business goal. That goal can be anything from building trust with your customers and boosting user engagement to generating sales. It is an integral part of any content marketing strategy in 2021.”
Here is our take on the excerpt and article:
Creating High Quality, SEO-Friendly Content
Before diving into various points for developing quality content, the author takes some time to discuss why it’s worthwhile to focus on content development and how these efforts can lead to greater digital marketing success. For businesses that are hyper-focused on their bottom line (are their other kinds?), SEO-friendly content is linked to a positive return on investment.
For businesses who understand that high-quality content can help pave the way to greater website traffic, enlarged lead pools, and increased sales of products or services, the author details some important steps to take in order to create results-driven content. For instance, and this is something that businesses might overlook or gloss over, goal setting has a role to play in the development of content. In fact, each piece of content should have its own goals and be in alignment with the company’s overall content goals.
Goal setting speaks to the purpose of the content. Why are you creating a certain type of content? What is it meant to do and what do you want to achieve with it? When you tailor your content to these questions–your goals–you can maintain its strong focus so that it truly does support your marketing initiatives.
Planning, briefing, audience research–these points also speak to the importance of pre-writing work. In fact, they must be accomplished before a single piece of text is ever typed. The writing process and incorporating promotional elements (oh so artfully) is something businesses tend to be aware of, but this process goes much more smoothly and is more effective when the pre-writing work has been accomplished.
Each of the points conveys a part of the content development process that merits substantial attention in their own right. The author does an excellent job showcasing why each of these steps plays a crucial role in the content’s success. If your company wants to create or upgrade its content, contact Blue Interactive Agency. We specialize in a complete spectrum of digital marketing solutions, including content development, SEO solutions, and more.