The Important Distinctions Between White Hat vs. Black Hat SEO
As you begin to develop your search engine optimization strategy, it’s imperative you understand the difference between different SEO techniques. While crafting an aesthetically appealing website can be attractive to a potential client, you must avoid falling into the trap of using specific approaches to SEO. A clear understanding of the difference between white hat vs. black hat SEO will help you create a search engine-friendly website that attracts new clients.
What You Should Know About Search Engine Optimization
When a prospective client expresses interest in a specific service or product, the most common action to take involves using their cell phone or computer and navigating to their favorite search engine. In the majority of cases, this is Google. From there, they will type in whatever it is they are looking to find, and a list of the top searches will appear.
The goal of every business owner is for their company’s website to appear in those top searches. The only way to accomplish this is by formulating a comprehensive SEO strategy that will help your website rank higher. This strategy is developed using a variety of factors, which we will delve into further.
White Hat vs. Black Hat SEO and the Differences
Many people are unaware that there is a suitable approach and a wrong approach to SEO. Understanding the differences between white hat vs. black hat SEO can make all the difference in the world between whether or not your website ranks highly with Google.
The benefits of white hat SEO is what makes it the preferable approach. This technique includes creating and maintaining content relevant to your business, including links and references pertinent to the subject matter, and ensuring the copy you write provides detailed knowledge of the services and products you sell.
Black hat SEO, on the other hand, is seen as more of a short cut. Instead of having well-developed content, a black hat SEO strategy simply duplicates content with keywords that do not hit the mark. Additionally, this approach uses links from websites that do not incorporate any relevant content.
The Risks of Using Black Hat or Grey Hat Tactics
As a busy business owner, it’s understandable that you may want to try to take the path of least resistance to developing your SEO strategy. Although taking the approach of using black or grey hat SEO may seem appealing, and while it’s true that you may see short-term benefits from it, the reality is that the gift of white hat SEO far outweighs the appeal of using black or grey hat tactics. Using a white hat SEO approach will allow you to continue getting a better SEO ranking, which is the ultimate goal.
One of the other reasons why it’s strongly recommended you stay away from using black hat SEO is that Google could take punitive action against your website. This action means the site would be flagged for violating certain guidelines, which ultimately takes your website out of contention for being noticed by a customer.
How Blue Interactive Agency Can Help to Improve Your SEO
The marketing experts at Blue Interactive Agency understand the great benefits of white hat SEO. We pride ourselves on taking a personalized approach in helping you to develop a search engine optimization strategy that works for your business. To learn more about white hat vs. black hat SEO or to start creating your SEO campaign, please reach out to us today at 954-779-2801.