Easy SEO action plan to keep your website performing its best
Search engine optimization is not a “once and done” event, but rather an ongoing marketing strategy that needs constant tweaking to remain effective. There are many reasons for this regular need for intervention: search engines are constantly adjusting their algorithms in an effort to make content more relevant to queries; keywords trend high and then become less popular; and even the way that people ask questions evolves over time. The end result of all of these changes is that the same website that once rode high at the top of search results can end up disappearing from the front page altogether unless you perform regular SEO maintenance to keep your search strategies up to date. To help you keep your website’s SEO strategies in line with the latest developments in search, we’ve developed an easy-to-implement SEO plan of action separated into daily, weekly, and monthly actions. By taking just a little amount of time to update your SEO strategies as you go along, you can ensure your website keeps performing its best without fail.
Daily SEO Plan of Action: Build strategic links and engage customers
Social channels are a key part of any SEO strategy, because they give you the chance to build the strategic links that Google uses as part of its algorithm that determines your site’s position in search results. Send out daily Tweets, Facebook posts, and updates to your other social strategies (we recommend LinkedIn, Google+, as well as any industry-specific social media outlets of which you are a member). In addition to building strategic links, this SEO strategy allows you to keep visitors engaged while ensuring your company stays front of mind with customers.
Weekly SEO Plan of Action: Check key metrics and measurements, update keywords and content
Performing weekly SEO maintenance on your website doesn’t take long, but it can make a big difference in your website’s search performance. These maintenance chores fall into two categories: metrics and measurements, and keywords and content. First, examine key metrics and measurements from your site to check how well your website is performing. Google Analytics or a similar analytic program can give you the information you need. Pay particular attention to number of visitors to each page, desktop vs. mobile performance, and compare the previous month’s numbers to this one. If there have been any notable decreases in any page’s traffic, examine the pages in question and correct any errors that may have developed.
Once you are finished, it’s time to assess and update your keywords and provide some new content for Google to crawl. First, assess the keywords on your website, looking at page titles, Meta descriptions, ALT tags on images and videos, as well as in your content. Be sure to check any content that has been added to your website in the past week, including videos, images, white pages, articles, etc. to verify that appropriate keywords have been correctly placed in the spots (in titles, ALT tags, Meta description, etc.).
Perform a competitor SEO analysis and research to discover the currently trending keywords for your industry. A weekly blog is an enormous help with this part of your SEO action plan, as it provides you with an easy way to include the latest trending keywords into your website without having to adjust the content and keywords already on your site. A blog also gives Google something new to crawl, which helps the search engine to see your site as having current, relevant information, which will help your website earn a higher position in search results.
Monthly SEO Plan of Action: Run website diagnostics and check for performance errors, bring all elements into site compliance
At the beginning or end of every month, you should run a diagnostic check on your website to identify any performance errors that may have developed. Google’s Webmaster Tools will identify the most common performance errors. Look for website menu and navigation errors, including 404 pages, redirection errors, and faulty backlinks, as well as content and SEO issues like duplicate content. Pay attention to any difficulties that prevent Google from seeing your website pages, such as blocked robots.txt, as these errors can keep your webpages from appearing in customers’ search results. Take corrective action as needed.
If you would like some assistance implementing an SEO plan of action for your company, Blue Interactive Agency is here to help. Our SEO marketers can provide you with everything you need to make your business more visible in web searches, whether you need a monthly SEO maintenance package or individual SEO services such as keyword analysis, strategic link building services, expert SEO copywriting services, and more.
Contact us at Blue Interactive Agency today at 954-779-2801 for help implementing a monthly SEO plan of action to help your company achieve the high search visibility it needs to succeed!