Impact of the COVID-19 Pandemic on Businesses It’s undeniable that the development of the COVID-19 pandemic has changed nearly every aspect of life for people worldwide. Similar to many other industries, the world of digital marketing during COIVD-19 has turned on its heels and forced even the most experienced industry professionals to reassess their approach.
Hubspot recently published a blog providing an overview of some of the most helpful SEO tools to help companies protect their page rank. The article highlights how challenging it can be for companies to maintain their rank in light of Google’s frequent algorithm updates. Here, we examine what they have to say more closely. Here is an excerpt from the
Importance of a Social Media Calendar on Your Marketing Strategy Countless people all over the world log onto social media daily for one reason or another. Although many people use social media to stay in touch with friends or loved ones, social media can also be a powerful marketing tool. Posting the right social media content can quickly get your
In a recent update, Search Engine Journal addressed Google’s minimum Core Web Vitals. According to Google spokesperson John Mueller, all three Core Web Vitals will need to be met in order to achieve a page ranking boost. Here, we’ll discuss this update, what it means for businesses, and how you can use Core Web Vitals to improve Google ranking. Here
How Negative SEO Can Be Hard on Your Marketing Strategy Did you know that even the best marketing strategy can be impacted by negative SEO if you don’t have a plan in place to tackle it? Negative SEO, also referred to as black hat SEO, can wreak havoc on any business. Luckily, there are ways you can prevent this type
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