Importance of a Social Media Calendar on Your Marketing Strategy
Countless people all over the world log onto social media daily for one reason or another. Although many people use social media to stay in touch with friends or loved ones, social media can also be a powerful marketing tool. Posting the right social media content can quickly get your business noticed by a larger group of potential customers. Every business owner should always take the time to craft a social media calendar to help them achieve the goals they have for their business.
What Is a Social Media Marketing Calendar?
One of the typical questions we get from many business owners is, “What is a social media marketing calendar?” The simple answer is that a social media marketing calendar can help you to plan, organize and keep track of your social media posts. With a few clicks on your social media profile, you can create a post, review it and post it to your platform of choice.
The Important of Planning a Calendar
A calendar dealing with social media is essential for any business for multiple reasons. A few of the top reasons why we strongly recommend that the companies we work with maintain a calendar for their social media accounts include:
- Tracking not only content but results
- Improves team organization
- Assists you in keeping track of holidays or dates that are special to your niche
Steps to Creating an Effective Social Media Calendar
Many business owners mistakenly believe that it’s difficult to set up the groundwork for a successful marketing calendar. However, this tool can be set up in a few quick and easy steps:
1. Develop an understanding of your audience
Taking this step will allow you to fine-tune your approach to creating content specific to the type of audience you’re looking to attract.
2. Start a template
Whether you decide to start with a template that spans a week or even a month, deciding on what type of template you plan to use will be your initial step toward developing your social media strategy.
3. Be conscious of the content
You must have a clear understanding of the type of content you want to post. It’s not enough just to write something that says, “Call Us.” It would be best if you always took the time to do keyword research and strategize the details of your post.
4. Think about post frequency
Do you want to post on your social media daily? Perhaps to start, you would like to post multiple times a day on different platforms? A social media campaign can help you plan out where you would like to post and when.
5. Track your results
It’s critical not to overlook the importance of tracking your social media result and responses. This process will help you to develop and adjust your responses in the future.
Helpful Social Media Tools
There are numerous tools that you can use in unison with a social media marketing calendar. Here are a couple of examples of the best social media scheduling tools:
- Zoho
- Hootsuite
- Sprout Social
How Blue Can Help You Build a Winning Social Media Strategy
The marketing experts at Blue Interactive Agency understand the importance of using social media to generate quality content. We will review your current marketing strategy with you and provide you with the insight you need to improve it to accomplish the goals you have for your business. When you’re ready to find out more about the benefits of using a social media marketing calendar, give us a call at 954-779-2801.
