Search Engine Land recently published an article about keyword stuffing, a controversial practice on Google My Business. Although Google has suspended listings of businesses that add keywords to their name, some companies are actually “re-branding” in order to achieve a ranking boost. We’ll take a closer look at this trend and provide our take on what’s happening. Here is an
The Importance of Tracking Metrics to Check Your Performance You’ve done the keyword research. You’ve put together what you believe is stellar content. But how do you know if your hard work is translating into the SEO results you were hoping for? The answer is simple: you need to track your content performance. Certain metrics can track your content’s performance
What Role Do Online Reviews Play in Your Addiction Treatment Center’s Marketing Strategy When putting together a comprehensive marketing strategy for your addiction treatment center, it’s imperative that you incorporate a number of different aspects into your plan. While it’s true that using the correct keywords in your content and updating your Google My Business listing can help to improve
Using Keyword Research to Optimize Website Traffic to Addiction Treatment Centers Have you noticed that your addiction treatment center isn’t receiving the type of website traffic that you were hoping for? This dip in traffic may indicate that you aren’t using the correct keywords to optimize your website. By performing keyword research and incorporating the keywords into the content of
Search Engine Journal recently posted an article that explores some of the changes Google Analytics is making in order to help marketers track user behavior–even without the use of cookies! With privacy-safe ways to track data, the move is a win-win for both marketers and consumers. We’ll take a closer look at this article and provide our own response to
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