How Connected TV Advertising Actually Works

What is Connected TV?

The premise of watching television is something that has changed by leaps and bounds, especially in recent years. While cable television used to be the only option that a person had to watch TV, the demand-side platform is something that has become incredibly popular. Why not be able to watch the premium content of your choice? With this new form of watching television, the premise of a TV ad has also changed. By using CTV advertising in this demand-side platform, business owners have a unique opportunity to not only reach their target audience but also track and measure their results. 

How Does Connected TV Advertising Work?

Depending on what a consumer may be watching through a streaming service, they will still see tv commercials. However, advertising on connected tv is different in comparison to traditional tv ads. Advertising on connected tv helps you to fine-tune this strategy and specifically target a specific audience. Through this targeting, you will be able to reach a demographic that you may not have been able to reach through a regular TV ad. 

Benefits of Connected TV

There are several benefits of using connected tv to advertise. First and foremost, connected TV gives smaller business owners the opportunity to take advantage of a more affordable marketing strategy. Whereas putting together a commercial break for a viewer used to be something that businesses would spend millions of dollars on, when you advertise on TV streams like Hulu YouTube and Netflix instead of traditional tv advertising, you have a more cost-effective way to get your business in front of your target audience. Business owners who have taken the time to learn more about connection have found that their videos ads have grown in popularity. 

One of the best benefits of CTV campaigns is that you have certain target options. Whereas you don’t have these target options in traditional display advertising, CTV ads allow you to develop a more personalized strategy for the type of client base that you would like to reach. For example, if you would like to target a specific age demographic, a specific area of the country, or clients that watch a particular type of program on their streaming service, you will have the flexibility to develop a strategy that suits these needs. This is one of the leading reasons why it’s important for you to take time to truly identify your target audience and the goals that you would have for this type of strategy. This will help your digital marketing team to better develop a strategy utilizing this information and help to give you the results that you’re looking to attain. 

Connected TV Advertising at Blue Interactive Agency Fort Lauderdale

Are you ready to reassess your ad spend? Perhaps you would like to learn more about how tv commercials and display advertising can help you to grow your business? The team at Blue Interactive can help you to grow your CTV campaigns strategy and help you to develop a content streaming strategy that works best for you. 

Not only do we offer this type of innovative marketing strategy, but we also give our clients the opportunity to capitalize on search engine optimization strategy which will help you to get the organic traffic and results that you’re searching for. From keyword research to PPC advertising to content marketing, when you partner with Blue Interactive, you can rest assured that you will have the chance to take advantage of a comprehensive SEO and digital marketing strategy. Get in touch with us today at (954) 613-2750 and learn more about how this new media strategy works.