What’s New On LinkedIn
Over the recent years, many people have focused on turning to social media platforms that strictly provide entertainment, such as Facebook and Instagram, to grow their business. However, now more and more people are turning to LinkedIn to expand their reach when connecting with fellow professionals and potential clients. LinkedIn is slowly but surely not only growing but thriving. An estimated 774 million people are part of the LinkedIn community, which spans over 200 countries. With these impressive numbers, if you are interested in boosting your B2B marketing strategy and you aren’t including LinkedIn marketing, you may be missing out on a fantastic opportunity to grow your business.
The LinkedIn Audience
One of the unique attributes of LinkedIn is that the platform is specifically geared toward other business owners and industry professionals. You can set your profile where all of your industry experience is listed for any person to see. Also, you can develop a description of your profile that highlights how you can help your potential clients. LinkedIn marketing is a wonderful way to connect with other professionals that could potentially refer you to clients genuinely interested in the services you have to offer.
Increased Engagement on LinkedIn
A leading reason why LinkedIn has become such a popular professional social media platform is that it allows you to interact with users more professionally. The focus of this platform is marketing for small businesses and larger corporations. Therefore, each time you log into LinkedIn, you won’t find the same type of posts as you would on any other social media platform. Instead of seeing pictures of a user’s children or family, you will likely find great information about their industry or helpful hints. This results in increased professional engagement instead of something strictly personal.
Video Content Marketing
Video content marketing has become a critical factor in nearly any search engine optimization strategy. Video marketing adds a unique touch to your approach because it allows you to interact with a potential client in a completely different way. Video content marketing can highlight various aspects of your business that you may not be able to relay through a service page or a blog. You can answer frequently asked questions regarding a service you provide and post them to LinkedIn. Further, you can take these videos and post them on YouTube or repurpose them as a blog post that only expands your search engine optimization strategy. To ensure you remain on track with your goals, a good rule of thumb is to plan out your video content strategy so that you know exactly what you are going to talk about during each video and you’re able to stick to a posting schedule.
Growing your Business On LinkedIn
There is an abundance of options you have when it comes to utilizing LinkedIn to help your LinkedIn profile or business page get in front of people who can help you grow your business. The marketing experts at Blue Interactive Agency can provide you with the insight you need to ensure you are making the most out of your LinkedIn marketing strategy. We have helped several business owners fine-tune their approach to marketing for a small business. If you’re interested in learning more about how LinkedIn can help you, please get in touch with us today at 954-779-2801.