Wondering about the importance of content marketing for SEO? We’ve got answers.
If you’ve wondered about the importance of content marketing for SEO, the answer is simple: content marketing is one of the best SEO tools available. The first step to helping your site rank high with search engines is SEO, or search engine optimization. SEO is the process of making sure all the elements on your website are arranged so Google and the other search engines assign it to the top position in organic search results. Some of the key factors that search engines consider when assigning search position are keywords related to the search, hyperlinks to associated webpages, and information that provides the best answer to search queries. Content marketing provides the perfect way to introduce those elements into your website on an ongoing basis so it achieves the highest possible visibility.
How Content Marketing Works
Content marketing focuses on creating and publishing written and visual content such as blogs, videos, and social media postings, to attract a new audience for your company. This content provides the perfect vehicle for adding everything that search engines look for. A robust content marketing strategy that combines a daily or weekly blog with social media postings provides an ideal way to incorporate many of the top elements that Google and search engines use for ranking positions.
Every aspect of a well-formulated content marketing strategy plays a part in building your company’s visibility on the web. When you don’t have a content marketing strategy in place, it can be extremely difficult to deliver several of the SEO elements that search engines use to determine your placement in results, including:
Keywords and phrases – Google looks for keywords on your web pages that match the words and phrases searchers use in their queries. A well-written blog gives you a way to add new, trending keywords in a natural and unforced manner that plays well with search engines.
Strategic links – Links to other reputable websites is an important indicator that search engines look for when assigning positions. A blog gives you a way to build strong links to websites in related industries to build your industry authority.
Fresh, new content – Search engines look for proof that a website is an ongoing concern that will supply up to date answers to visitors’ queries. When you update your website with a daily or weekly blog, the constant infusion of new content gives you a way to add information on the latest trending topics your customers are interested in which helps to ensure your site is perceived as relevant by search engines.
Industry authority – Adding new and interesting content helps attract visitors to your website. When combined with social media postings that engage a wider audience and generate traffic for your website, this content helps your website build industry authority and ensures that Google recognizes it as having value to searchers.
How South Florida Content Marketing Services Can Help Your Business
If you have plenty of free time and a talent for writing, you can enact a content marketing strategy for your company by yourself. If you already have your hands full managing your business, hiring a South Florida content marketing agency may be the wisest decision. An experienced content marketing agency is skilled at creating interesting content that will engage your customers while incorporates keywords and phrases in the right density to gain the maximum SEO benefit while sounding natural and unforced.
Hiring a content marketing agency located here in South Florida as opposed to one based across the country allows you to benefit from content writing that reflects in-depth knowledge of the events and interests that are important to your local customers.
If you would like assistance creating interesting, well-written blogs, social media posts, and other valuable content for your business, Blue Interactive Agency can help. As a leading South Florida content marketing agency, we have helped hundreds of businesses extend their marketing reach with a full range of content marketing services that includes SEO content creation and blogging services, social marketing strategies, monthly SEO maintenance packages, and expert promotion of blogs and websites.
Contact us at Blue Interactive Agency today at 954.779.2801 for expert content marketing services that will help improve your company’s marketing reach!