It is easier to increase conversion of visitors to leads by 25% than to increase your traffic by 25% – Google Once you start getting any amount of traffic to your website you want to be cognizant of the percentage of … Read More
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Search Engine Marketing vs.Search Engine Optimization
Most people do not understand the difference between search engine marketing and search engine optimization so let’s break down what each of these internet marketing buzzwords entails to give you a better … Read More
Redesign vs. Multivariate Testing
Many websites that are already very good make the mistake of redesigning their entire website to increase their conversion percentages when they should really focus on multivariate testing. So, how does one know when their … Read More
Internet Marketing Trends: Social Bookmarking
A great way to drive traffic to your website is through social bookmarking. Social bookmarking allows users to store links to their favorite websites and organize them using metadata. Metadata are keywords used to describe … Read More
Free Offers = Increased Website Conversions
In today’s world of internet marketing, users are becoming accustomed to getting things for FREE.Google has set the standard by offering services such as free email with practically unlimited storage, free analytics … Read More
How to Build Credibility on your Website
In today’s world of internet marketing you rarely hear of a company that does not have a website. With so much competition out there companies must learn to differentiate their company’s website from their competitor’s … Read More
Optimizing Your Website
The single most important part of a website is ANALYTICS! Without analytics your website might as well be a tree falling in the woods with nobody there to hear it. Did it make any noise? Nobody knows. Without analytics on … Read More
How PR can help you with SEO
Press Releases have obvious SEO benefits. If you are putting something that is exciting and newsworthy on the web then other websites will pick up your content and post it to their site while giving you an inbound link to … Read More
Internet Marketing Trends: Gadgets and Widgets
Another hot internet marketing trend is the customization of your own homepage. Google has released iGoogle, Yahoo! has MyYahoo! and there is another website that is dedicated specifically to personalized startpages … Read More
SEO Tools: Google Analytics
Google provides an entire suite of tools to their end users to help you make the most of your website’s search engine results on Google.Following is a brief introduction to the Google Webmaster tools that you need to … Read More