Importance of PPC PPC, also known as pay-per-click advertising, can help your business grow by leaps and bounds. If your goal is to build a successful online presence and reach potential clients in new ways, then PPC is undoubtedly the way to go. One of the great things about PPC is personalizing your PPC campaign to suit your needs. By
How to Use PPC for Addiction Treatment Centers Did you know that PPC advertising is a strategy that can help your addiction treatment center grow its client base by leaps and bounds? Many people mistakenly believe that this type of advertising isn’t suitable for addiction treatment facilities. However, when utilized properly, you may see a noticeable increase in the number
Search Engine Journal recently posted an article that explores some of the changes Google Analytics is making in order to help marketers track user behavior–even without the use of cookies! With privacy-safe ways to track data, the move is a win-win for both marketers and consumers. We’ll take a closer look at this article and provide our own response to
Negative keywords play a role in PPC efforts just as keywords do. In an article on Search Engine Journal, What Are Keywords & How They Work in PPC published on Feb. 16, 2021, the author takes a look at the different keyword components of a PPC campaign. Here is an excerpt from the article discussing negative keywords. “Negative keywords are used
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