HubSpot recently published a blog by Neil Patel about “killer calls to action.” If your calls to action aren’t ‘killing it,’ you might benefit from one of the 16 formulas that the author highlights for creating outstanding, results-driven CTAs. We’ll take a closer look at the blog and provide some of our own insights as well.
Here is an excerpt from the blog:
by Neil Patel
Published by HubSpot
“Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce great calls to action.
The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction. Download our free marketing tool that helps you generate more leads and learn about website visitors.
If you’re sick of “click now” CTAs that aren’t working, improve your game with these surefire call-to-action formulas…
1) The word “try” is a soft term. It implies little risk. For this reason, it can be extremely effective, especially for downloadable products or apps…
4) Learn more.
This classic CTA is short and direct. It appeals to one of the most fundamental of users’ needs: the desire for information.
A “learn more” CTA works best if you have an information product or a multi-step funnel that informs users before asking for the sale…
1) See how it works.
A discovery-oriented approach can be very effective. The term helps promote curiosity and reduces much of the risk associated with CTAs like “buy” or “subscribe.”
“See how it works” is like taking a car for a test drive. It’s easy, fun, and risk-free…
16) Only [NUMBER OF AVAILABLE PRODUCTS OR SPOTS] available. Lock in your order now!
Limiting anything is the best way to increase its potential power.
I place limits on my webinars in order to maximize the value and impact that it makes.”
Here’s our opinion of the blog’s points:
Neil offers a wide range of CTA formulas to try out. Some are similar and play on the notion of “free.” A free trial, a free sample, or a discount is reliable CTAs that will earn clicks. If you can afford to offer something for free–even a free monthly newsletter–you can benefit by establishing a connection and growing your lead pool.
Some of the CTA formulas rely on urgency and from the “you better act right now” school. These messages either directly or indirectly convey that this is a temporary deal. If you don’t order now, supplies may not be available later on. If you don’t reserve your space now, you may not get one tomorrow. It’s the immediacy and threat of missing out on something potentially valuable that compels people to click.
Some of these CTAs may not be right for your business or organization. However, there are 16. There are likely several that you can adapt for your marketing initiative. Try a few and track their success. See if you can win more clicks with some of these tried-and-true CTAs.
If you’re hoping to grow your lead pool, Blue Interactive Agency can help. Not only do our digital marketing professionals focus on CTAs, but we also feature a complete lineup of customizable marketing solutions designed to help you win more clicks, grow your customer/client base, and increase your bottom line. Contact us at 954-779-2801 for more details.