Blue Interactive Agency Logo

Google Core Update October 2023: What You Need to Know

What to Know About the October Google Update

Google regularly updates its search algorithms and systems to improve how it assesses content overall. These updates can cause previously well-performing pages and blogs to decrease in search relevancy, while previously under-rewarded content can perform better in search results. This process can cause websites issues if they’re unaware of how the changes impact their content. To help businesses understand the October Google update, we’ll delve into the most critical aspects of the recent update, the best methods for producing content that Google likes, and how the current update can affect how content performs during Google Searches.

How to Mitigate Google Core Updates

With Google constantly updating its systems, the best practice to lessen the impact is generating the best possible authoritative and informative content. Google’s algorithms reward quality content, so high-value content will be rewarded if you constantly produce content that informs readers with facts. 

Creating helpful and factual content that establishes expertise and authority is essential. Websites should also be optimized for a positive user experience. Online publishers should habitually check search analytics and performance to ensure performance avoids drastic changes after updates. Remembering quality content and sites are rewarded in the long term is essential. By continuously refining the site and offering high-value content, sites can expect to maintain visibility through even major algorithm shifts.

October Google Update 2023

How the October Google Update Impacts Ranking

It’s always helpful to keep an eye out for updates from Google, as it allows you to determine whether any changes in your website’s ranking are due to changes you made or updates to Google’s algorithm. These changes aim to provide users with better and more reliable search results, which could potentially affect your site’s overall traffic. Like other core algorithm updates, the changes are intended to enhance the systems that evaluate content overall.

The recent October Google update focused on spam to improve its spam detection system. The change was implemented to reduce the visible spam in search results, particularly regarding cloaking, hacked, auto-generated, and scraped spam. 

Maintaining best content publishing practices for sustained search performance is important, regardless of whether Google shifts towards more frequent and unannounced updates. For businesses managing websites and SEO strategies, it’s crucial to prioritize user experience and remain vigilant as the search landscape continues to evolve dynamically and with less predictability.

What To Do if You Experience a Drop in Google Rankings

After Google’s recent update on helpful content, keeping a close eye on your website’s performance is crucial. Luckily, you can easily check if your website was impacted by using the Google Search Console. This tool provides valuable insights into how Google views your site, flagging any issues that may affect your search presence. By monitoring these metrics, you can identify and address any potential challenges, ensuring that your website remains competitive and relevant in the ever-changing world of online search.

Having authoritative and expert content on your website is one of the best ways to lessen the impact of core Google updates. At Blue Interactive Agency, we generate high-quality content for our clients to ensure they remain near the top of vital search engine ranking pages. This process helps them avoid drastic rankings drops to keep a steady flow of visitors to their site. Please contact us at (954) 504-9105  today to learn more about how we can help your website improve its Google rankings and discuss our internet marketing strategies and mobile ranking factors.

About the Author

Sean d'Oliveira

Sean d'Oliveira

After graduating from the University of North Florida with a Bachelor’s Degree in Communications, Sean d’Oliveira began his career in journalism. After a decade in the industry, Sean transitioned into the world of digital marketing in 2017, where he honed his online marketing skills and copywriting expertise for various clients.

About the Author

Sean d'Oliveira

Sean d'Oliveira

After graduating from the University of North Florida with a Bachelor’s Degree in Communications, Sean d’Oliveira began his career in journalism. After a decade in the industry, Sean transitioned into the world of digital marketing in 2017, where he honed his online marketing skills and copywriting expertise for various clients.

So What are you waiting for?

Reach out to Blue Interactive Agency today and start building your web presence with a professional team dedicated to your online growth and prosperity.