What are Title Tags and Meta Descriptions?
When putting together a high quality SEO strategy, one of the important details about each page that you should never overlook is the SEO title and meta description. These two aspects of each page of your website provides any search engine with a guide as to how to classify and rank the respective pages on your website. Title tags and meta descriptions are extremely brief explanations as to what a person will find on a specific page of your site. In many cases, the title tag of a page is specific to the keyword (or keywords) that you’re trying to get that page to rank for. A meta description, on the other hand, provides a brief overview of the page. The meta description is something that should not be more than 160 characters, so it’s essential that you develop a meta description that is specific but succinct.
Guide to Writing A Good Title Tag and Meta Description
Although there isn’t one quick answer when it comes to writing good title tag and meta descriptions, there are many things that you should keep in mind as you begin to put together these important SEO aspects such as:
- Make sure that your title tags and meta descriptions make sense
Checking and double checking your title tags and meta descriptions is important when it comes to search engine optimization as well as consumer understanding. This is especially true if you’re putting together this information for a highly technical field. A good rule of thumb is to re-read these SEO features a few times to ensure that they make sense.
- Be aware of length
In order to have a SEO friendly title tag, it should be no more than 55 characters while a meta description should be anywhere between 150 and 160 characters. There are several websites or plug ins that you can utilize to ensure that your title tags and meta description remain within this type of parameter.
- Include a call to action in your meta description
Including a call to action is something that is both SEO friendly and can catch the attention of the reader. Therefore, it’s recommended that you always incorporate one into your meta description.
How Does Google Use Page Titles and Meta Descriptions?
There are several factors that Google takes into consideration when it comes to how the search engine will rank each page of your site. The SEO title and meta description is an example of one such factor. In order to ensure that you’re completely capitalizing on the power that your title tag and meta description can have, it’s essential that you partner with an SEO company that can stay up to date with the latest trends in writing and developing a title tag and meta description. For example, if you’re interested in targeting a specific location, it may benefit you to incorporate not only a keyword but a geo-specific keyword which will help you to gain ground locally as well. These are details that the SEO professionals at Blue will continue to monitor, track and update you on so that we can continue to make changes and adjustments
SEO Experts at Blue interactive Agency
At Blue, our team are experts when it comes to writing high quality SEO title and meta description options for each page of the site. We put in the time to complete the research that is needed to determine the best keywords to get your website ranked for the important services that your company is looking to focus on. If you’re ready to overhaul your current SEO strategy or you would like to learn more about developing a brand new SEO strategy, we encourage you to get in touch with us to learn more.