The Importance of Building Accessible User Experiences in Marketing

The Importance of Building Accessible User Experiences in Marketing

What Is Inclusive Marketing?

When you’re developing your digital marketing strategy, it’s important that you dedicate time to learning what steps you can make to ensure that your website is as inclusive as possible to every potential client that comes to your site. Taking this approach may open you up to a new world of clients that you may not have had the opportunity to reach. Therefore, it’s important that you incorporate inclusive marketing into your overall digital marketing plan. 

Why Accessibility Matters in Marketing

There are several reasons why accessibility in UX design is critical. First and foremost, you should be trying to target every possible client on the world wide web. If a client navigates to your website and they don’t feel a sense of welcomeness, accessibility, and inclusion, they are more likely to opt to go to one of your competitors. Therefore, it’s key that you take the time to do your homework and come up with a plan for your site which includes an accessible product that a potential client will feel comfortable and confident using. 

How To Build Accessible User Experiences

Any experienced UX designer will tell you that there isn’t always a clear guide to accessible website options. The best thing that you can do is step into the role of a user researcher and learn more about what your competitors are doing on the world wide web and how you can incorporate that into your own unique strategy. Although there are certain common accessibility features that you can incorporate onto your site, one of the best things that you can do is to work with a team that is well versed in user experience design so that you have a touch target when it comes to the right type of user experience. 

Examples of Building Accessibility

It’s important to remember that usable accessibility for your website is something that comes in many different shapes and forms. Therefore, there are several features that you should include in your inclusive design. Here are some examples of designing products that you may want to consider when it comes to incorporating them into your plan for a user experience design: 

Be conscious of the visually impaired 

Although having content on your website is something that will benefit you when it comes to search engine optimization, if a person who is visually impaired navigates to your website, there is a possibility that they may not stay on your site due to inaccessibility. Therefore, you should always be conscious of people with color blindness and make your site accessible for people with disabilities so that you can continue to expand on your target audience. 

Be aware of a design for a mobile device 

A major part of your designing process should be making sure that your site is accessible on a mobile device. Designing products and websites that are not mobile-friendly can deter people from staying on your site or engaging in your services. 

Visual cues 

There are many business owners who want to provide potential clients with visual cues when it comes to certain parts of their websites. Ensuring that these cues are on point and that your keyboard navigation is up to par with where you want a potential client to go is important. 

Improve Your Users’ Experience with Blue Interactive Agency

Are you ready to enhance your website to produce an inclusive design? If so, the UX designers at Blue Interactive Agency can provide you with the help and support that you need. We have years of experience helping clients in a variety of different industries develop accessible designs that will cater to numerous different types of clients. Get in touch with us today to talk about our accessibility and usability options.