Is Word Count Important For SEO Strategy?
One of the important factors when it comes to any SEO content strategy revolves around the content length. When Google crawls a blog post, not only are they looking at the writing content but they are looking at the average word count. This will play a definitive factor when it comes to local search results and how well a blog post ranks on search engine results in general. Depending on the subject matter, putting together just a handful of short posts may not give you the search engine results that you need to increase your online traffic.
Does Word Count Affect Ranking?
The short answer to whether or not quality content will improve SEO efforts is yes. However, it’s important to remember that word count, excellent content, and a comprehensive SEO strategy all work together. The more content you add to your landing pages, the higher the possibility that those pages will appear in the results of search intent. Therefore, it’s always advisable that every blog post be a minimum of 600 words with longer landing pages. However, a blog post could always be longer which could enhance the rankings of that individual post.
What Makes Long-Form Content Rank Higher
The reason why long-form content tends to rank higher is due to the fact that you have more opportunities to use different variations of your keywords. In almost every industry, there will be several keywords that are associated with one general overarching service that your company may offer. When you put together a long piece of content, you have the opportunity to use those keywords several times throughout the course of your post. This gives you a better opportunity to rank for those keywords within that post.
Long-form content can show that you’re an authority in the industry along with capitalizing on the best practice when it comes to SEO content. It’s not enough just to inundate the content with keywords, you also have to demonstrate that you know what you’re talking about when it comes to this particular topic. Taking this approach will help to show search engines that you deserve to be ranked higher in comparison to your competition.
How To Decide The Right Word Count For SEO Content
It’s always important that you partner with a digital marketing team who can help you to find the right word count for the different posts and landing pages that you need. The reason for this is that every industry requires a different approach. Keyword research should always be done not only at the beginning of your SEO project but on a regular basis as keyword research affects SEO. Your content should always revolve around these keywords and can also dictate how long your blog posts should be.
Another important factor when it comes to SEO content is tracking your results. There may be a period of time where producing multiple long-form content pieces helps to get you the results that you’re looking for. However, it may also be possible to get those same results by producing multiple short-form blogs. When you collaborate with an experienced digital marketing company, you have the peace of mind of knowing that this team of experts will track your results to determine the best approach for you to take.
Our Expert Content Marketing Team
The Blue Interactive Agency has an excellent team of content writers who focus on providing our clients with the quality search engine optimized content that is needed to enhance rankings. We focus on content creation and content quality without keyword stuffing which leaves you with content that will rank. If you’re interested in enhancing your strategy with quality content, we encourage you to get in touch with us today at 954-779-2801.
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