How Social Media Can Be Used to Optimize Addiction Treatment Leads
People find information in many different ways. We used to rely on word of mouth and referrals to find reputable businesses that we could trust, these days we mostly rely on the internet. There are constantly new developments when it comes to lead generations specifically if you own and operate an addiction treatment center. When people are making a decision as important as the one to seek professional behavioral healthcare, they will often turn to social media for insight and recommendations on the best providers to reach out to. Social media helps people see a more personal side of a business. A “like” or a “share” from a trusted friend is like a personal recommendation. When people engage with an alcohol and drug rehab center on social media they get a feel for the treatment center based on the people who engage with it. This is an incredibly valuable tool for helping you reach more people in need of treatment. Utilizing social media and incorporating it into your marketing strategy can go a long way in helping to get your facility the exposure that it needs and help it to continue to grow.
Facebook is a go-to social media platform for many people all over the world. One of the great features about Facebook is the fact that it continues to grow and change with the times which means that it can provide you with better tools that you can utilize to optimize the number of people that interact with what you post. A good rule of thumb is to develop a Facebook page that is specific to your facility. From there, you can create dynamic posts using pictures, videos, testimonials, and specific wording that can help to draw attention to your alcohol and drug rehab facility. You can also opt to utilize paid Facebook advertising to deliver ads to your exact target audience.
Instagram is a picture-based social media app which means that it’s a great place to post inspiring images with motivational quotes or client testimonials. It’s also a great place to display pictures of your facility and give potential clients a clear idea of what they can expect if they attend your center for treatment. At Blue, we pair beautiful optimized digital images with excellent written content and our clients’ branded images to craft a cohesive on-brand presence on Instagram. Instagram also allows users to use hashtags to gain a better following for the post. When you work with Blue, we will do the research for you to determine the right hashtags for you to use as well as the optimum posting schedule.
Twitter allows you to interact with potential clients in a similar way as Facebook. It’s important to develop a strong understanding of Twitter before you opt to use this social media tool because Twitter only allows for a certain number of characters in each tweet. This is where a solid search engine optimization strategy comes into play. By using certain keywords in your tweets, you improve the possibility of more people re-tweeting your original tweet which helps it to gain more attention.
In comparison to other social media platforms, Tik Tok is relatively new. This social media app allows you to create short videos which allow you to full optimization when it comes to every aspect of your addiction treatment facility. You can give a potential client a preview of what your facility has to offer and intrigue them enough so that they will reach out to you about your recovery options.
If you’d like to learn more about optimizing your social media presence, the Blue Interactive Agency team is here to help. We have proven experience helping addiction treatment facilities all over the country increase their bottom line and help more people who need their services. Our team works with clients on a personal level to understand the vision, mission, and goals for their addiction treatment center so that we can help you help more people who are struggling under the weight of substance abuse. Give us a call today at 954-779-2801 to talk about the possibilities for your business.