Hubspot recently published a blog providing an overview of some of the most helpful SEO tools to help companies protect their page rank. The article highlights how challenging it can be for companies to maintain their rank … Read More
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Why It’s Important to Plan Your Social Media Content
Importance of a Social Media Calendar on Your Marketing Strategy Countless people all over the world log onto social media daily for one reason or another. Although many people use social media to stay in touch with friends … Read More
EDITORIAL: Importance of Core Web Vitals to Improve Google Ranking
In a recent update, Search Engine Journal addressed Google’s minimum Core Web Vitals. According to Google spokesperson John Mueller, all three Core Web Vitals will need to be met in order to achieve a page ranking boost. … Read More
How to Tackle Negative SEO
How Negative SEO Can Be Hard on Your Marketing Strategy Did you know that even the best marketing strategy can be impacted by negative SEO if you don’t have a plan in place to tackle it? Negative SEO, also referred to as … Read More
EDITORIAL: The Relation between Ecommerce, SEO, and SEM
Search Engine Watch recently published an article, providing an overview of how businesses can employ SEM, SEO, and ecommerce strategies so that they work together to promote the company’s products online. One of this … Read More
EDITORIAL: Services for Small Businesses Who Want to Grow Online Exposure
Search Engine Watch recently published an article about eight subscription services that are helping small businesses expand or even establish their digital presence. The COVID-19 pandemic has forced many businesses to move … Read More
Why Should Your Business Send Out Press Releases?
Importance of Sending Press Releases As a business owner, it’s critical to remember numerous ways to interact with potential clients. While it’s essential to maintain and update the content on your webpage and … Read More
EDITORIAL: Using Customer Reviews for Reputation Opportunities and SEO Impact
Search Engine Watch recently posted an article discussing the importance of online customer reviews and how they can support a business’s credibility, brand, and marketing initiatives. Some of the highlights include using … Read More
EDITORIAL: New Monitization Features for YouTube Accounts
In a recent article, Search Engine Journal reported on YouTube’s plans to increase monetization opportunities for video creators. According to Neal Mohan, YouTube’s Chief Product Officer, the company plans to develop … Read More
EDITORIAL: How “Life in a Day 2020” Inspires Us as Digital Marketers
“Think with Google” recently published a piece about the film, Life in a Day 2020. The film, a followup to the 2010 Life in a Day, has won numerous accommodations for its powerful messaging, messaging that has not gone … Read More
On Page vs. Off Page SEO: What’s The Difference?
Comparison of On Page SEO vs. Off Page SEO When you’re considering various SEO strategies, it’s imperative that you have a clear understanding of the difference between on page SEO vs. off page SEO. It’s … Read More
EDITORIAL: Updates to Core Web Vitals report in Google Search Console
Recently, Search Engine Journal posted an article detailing some changes to Google’s Core Web Vitals that can affect a website’s page rank in search results. These changes are slated to go live in May. Is your business … Read More
How to Increase Sales with Digital Marketing
Top Tips To Boost Your Digital Marketing Sales Do you find yourself overwhelmed or confused when it comes to the details of your digital marketing campaign? Have you noticed you don’t see the results you want in your … Read More
Google My Business vs. A Website: Which One Consumers Use Before Making a Buying Decision
Everything You Should Know About the Importance of the Google My Business Feature One of the common questions that many business owners are not well-versed in search engine optimization revolves around the differences … Read More
Video Marketing Commentary: Video Marketing Tactics Successful Brands are Using
In the article, 5 Most Successful Video Marketing Tactics Brands Are Using to Grab Eyeballs and Convert Customers, here is one of the points made: “Taking a stand against injustice is more rewarding than staying silent … Read More