IG Video Is Key: Here’s Why
In recent years, video content is something that has become highly popular across the board when it comes to social media. Instead of posting an Instagram story with just a picture, more and more businesses are building their brand awareness by posting video content with associated trending hashtags. The popularity of this type of content in users’ feeds has caused business owners, Instagram creators, and influencers to invest in paid ads.
Most Popular Types of Content on Instagram
Several different types of Instagram posts can help you to grow your following and help you to get attention for your Instagram channel. For example, one of the most popular Instagram tips that influencers are taking advantage of is live videos. Live videos can get instant attention because going live will send a notification to your followers and they can tune in in real-time. During live feeds, you can encourage your followers to take certain steps or highlight what your business may be promoting at the time.
Something else that should be part of your Instagram marketing strategy is posting reels to your profile. Instagram reels can help to draw quick attention to search features of your business. Don’t forget to use trending hashtags so that people that are searching for those hashtags can find your post. If you struggle to find these hashtags, you can always use the Instagram analytics tool features to find what is right for you. Taking this step gives you an even better opportunity to engage with your audience and learn more about what they are really interested in.
Using Reels to Generate More Reach on Instagram
Instagram reels are a great opportunity to interact with your Instagram followers in a more targeted way. When you make a Reel post consistently, you not only add value to your account but also show your followers that you’re engaged with them. Encouraging them to leave likes and comments will also help to boost your social media reach.
Reevaluating Your Instagram Strategy
You should always take the time to reevaluate your business accounts on Instagram from time to time. Although you may post consistently, if you aren’t using the right type of Instagram caption or the right hashtag, all of your work could be for nothing. The Instagram algorithm is something that is consistently changing. Therefore, the photos or videos you posted a few months ago may not be as popular as they once were. Content planning and assessing your current strategy will help you stay popular in the Instagram world.
A good rule of thumb if you’re looking to grow your reach specifically for Instagram, is to look at the Instagram feed for some of your competitors. Are they using relevant hashtags? What kind of brand content do they have? Capitalizing on this information can help you revamp your strategy and beat out the competition.
Social Media Marketing at Blue Interactive Agency
Are you ready to increase Instagram interaction for your business? Perhaps you would like to put together a strategy for an Instagram ad? The digital marketing and social media experts at Blue Interactive Agency are here to help you. We have a history of helping a wide range of industries enhance their social media presence and get them the traction on different platforms that they need to grow their business. If you would like to reassess your digital marketing or social media strategy, we encourage you to get in touch with us by calling (954) 613-2750 today.