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How do I Use Video for My Business on Instagram

How Do I Use Video for My Business Instagram Blue Interactive AgencyRise of Short Form Video

Social media marketing is something that has truly taken off not only in the Fort Lauderdale area but all over the world. As part of their search engine marketing strategy, more and more small businesses are turning to social media platforms such as Instagram for help when it comes to helping regarding their business development. After all, in the digital age, more and more people are not only turning to different search engines to find their product of choice, but they are also turning to social media. Therefore, short videos highlighting different aspects of the business have slowly but steadily risen in popularity. These short-form videos can help to capture the attention of your target audience and help to enhance your search engine marketing strategy.

Using Instagram Video in Your Social Media Strategy

Although you may feel camera-shy, taking advantage of Instagram video and the other tools that Instagram offers is an excellent way to be able to enhance your social media strategy. A good rule of thumb when it comes to capitalizing on this option is to set up a filming schedule for the week or even the month. Remember, you don’t have to create a video that is overly long. Instead, you should plan to do clips that are only a moment or two long unless you have something unique coming up for your business. For example, if you have an event, you may want to plan on filming longer videos or going live to highlight the fun that is taking place. Also, you should always plan to do some background work on the latest trending hashtags for your industry. Although Instagram limits the number of hashtags you can post with a video or with any post in general, using hashtags is a great way to help you to continue to connect with your target audience and can help to get your branding message out to a new set of clients that you haven’t be able to reach yet.

Instagram Reels

Instagram reels are one of the unique digital strategies that helps you to truly connect with your target audience. When you opt to use Instagram reels as part of your search engine strategy, there is really an endless amount of opportunities that you will have to grow your business. Any top-notch advertising agency will tell you that you should use Instagram reels whenever possible to highlight unique aspects of your business that can help with organic social media growth.

Instagram Video Feed For Business

Instagram video feed is a great way to highlight the day-to-day ins and outs of your business. You may decide that you (or one of your employees) may want to go live with a special event or happening that is taking place in your business that day. For example, if you’re running a special promotion or you’re simply celebrating uniqueness.

Special media Marketing Agency Fort Lauderdale

If you’re looking for a marketing expert who will help your business grow and develop, look no further than Blue. At our marketing agency in Fort Lauderdale, we work personally with each client to help them develop a strategy for their social media that will get them noticed by their target audience. Through targeted marketing campaigns, we can help you to grow your online presence in a way that will help your business grow at the same time. Get in touch with our Fort Lauderdale digital marketing agency today and learn more about the social media digital strategies that are available to you.


About the Author

Sean d'Oliveira

Sean d'Oliveira

After graduating from the University of North Florida with a Bachelor’s Degree in Communications, Sean d’Oliveira began his career in journalism. After a decade in the industry, Sean transitioned into the world of digital marketing in 2017, where he honed his online marketing skills and copywriting expertise for various clients.

About the Author

Sean d'Oliveira

Sean d'Oliveira

After graduating from the University of North Florida with a Bachelor’s Degree in Communications, Sean d’Oliveira began his career in journalism. After a decade in the industry, Sean transitioned into the world of digital marketing in 2017, where he honed his online marketing skills and copywriting expertise for various clients.

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