PPC Marketing
Generate high-quality leads through paid search ad campaigns

Reach targeted consumers effectively
PPC, better known as Pay-Per-Click, is a digital marketing strategy in which businesses pay a pre-determined fee for every click of their online ad. Businesses mostly pay to display their campaigns on Google Ads and Facebook ads, but they can also use them on YouTube, Bing, and many other search engines and social media platforms. These paid platforms help companies reach targeted consumers actively looking for the services or products the business offers.
While this form of digital marketing can produce a solid return on investment, launching and maintaining an effective campaign takes time and expertise. For businesses needing help with PPC marketing services, working with a PPC agency like Blue Interactive Agency can generate high-quality leads through paid search ad campaigns with minimal effort on their part. Our PPC marketing company can craft the digital assets needed for paid ads through design ad copy, images, and video.
What Is PPC in Digital Marketing?
PPC in digital marketing helps businesses reach specific customers with targeted paid social ads. The company advertises its products and services through a display ad and pays a fee each time one of its ads is clicked, which helps drive traffic to a website or landing page a business is promoting. The clicked ad helps drive traffic to a website or landing page a business is promoting.
When looking at popular forms of PPC in digital marketing, search engine advertising on Google is widely used. These PPC ads enable advertisers to pay for ad placement within search engine results pages (SERPs). It works when a business bids on a keyword related to its products or services. When the online customer searches for that keyword, the business’s ad may appear at the top of the Google results page. It is essentially paying for online traffic, so the company must determine the appropriate ad spend to maximize their return on investment.
Why Use PPC Marketing?
The specific nature of PPC allows businesses to target particular consumers. A PPC campaign is great at reaching a broader target audience if a company knows its customer base demographics and what they often search for online. Once the ad is created and displayed, consumers can instantly click the link and drive traffic to the website or landing page. The business controls how much it spends per click, helping it plan advertising costs accordingly.
One of the other benefits of using PPC marketing services is the ability to decipher and alter how the campaign is working. PPC platforms provide campaign results, which help advertising track the effectiveness of the ad campaign and optimize it based on the results. Companies can quickly adjust campaigns based on performance or changes in the market.
For small businesses looking to compete in a large industry against well-established brands, PPC allows them to bid for valuable keywords and ad placements. They can also target users who have previously visited their website or ads for valuable retargeting.
What Is CPC vs. PPC in Marketing?
Cost per click (CPC) measures the price of each click on an ad, while PPC is the amount advertisers pay for each click. Knowing how both advertising concepts play a part in ad spend budgets is essential to optimize the campaign.
In digital marketing, CPC and PPC are related terms but have distinct meanings:
- 1. CPC: This is a pricing model where advertisers pay a specific amount for each click on their ad. It refers to the actual price you pay when someone clicks on your ad, regardless of whether they purchase or complete a desired action. CPC is typically used as a metric to measure the cost-effectiveness of a campaign. It's common in search engine advertising (like Google Ads), display ads, and social media advertising. For example, if you’re running a Google Ads campaign, you might set a CPC bid of $1. That means you pay $1 each time someone clicks on your ad.
- 2. PPC: This is a broader advertising model where advertisers pay for each click on their ads, no matter what kind of ad format (search, display, social, etc.). In a PPC campaign, you're paying for clicks, not impressions (how many times your ad is shown). PPC is often associated with Google Ads and other online platforms like Facebook, Bing, and LinkedIn. While CPC is one way to measure how much you pay for each click, PPC refers to the entire model or strategy where you pay per click. For example, if you're running a Facebook PPC campaign, you pay for every click someone makes on your ad (whether that leads to a website visit, app download, or interaction).
In practice, PPC campaigns use CPC as the metric to measure performance. In a Google Ads PPC campaign, you may monitor your average CPC to assess how much you’re paying for traffic driven to your website.
How Much Does PPC Cost Per Click?
As it says in the name, a pay-per-click campaign does not come without costs. While it’s a great way to boost online visibility, leads, and sales, it can come with limitations when it comes to how much a business is willing to spend.
PPC pricing can vary depending on factors, including:
- Industry: Some industries have higher CPCs due to competition and profit margins.
- Platform: Different advertising platforms have varying costs.
- Keywords: Highly competitive keywords cost more.
- Ad position: Higher ad positions typically cost more per click.
- Geographic location: Costs vary by country and even city.
- Time of day/week: Costs can fluctuate based on when your ads are shown.
- Device targeting: Mobile, desktop, and tablet ads may have different CPCs.
Invest in PPC Marketing Services with Blue Interactive Agency
When it comes to managing PPC campaigns, businesses may not have the industry expertise and resources needed to properly launch and maintain. Blue Interactive Agency has years of experience launching effective PPC campaigns to help our clients increase clicks and conversions. Our in-house PPC experts know the intricacies of targeting keywords and finding high-traffic areas for your business to find new leads.
We can quickly and efficiently develop optimized paid campaigns customized to reach your target audience. We offer reliable and transparent reporting methods to help our clients identify the ideal solutions for their PPC campaigns. To access the best PPC marketing services, please call Blue Interactive Agency at 954-779-2801. Let’s partner together and grow your online presence today.