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In today’s competitive healthcare and senior living market, driving conversions while maintaining cost efficiency is more important than ever. Decreasing the Cost-Per-Acquisition (CPA) and boosting conversions are crucial elements of a successful marketing strategy for senior living facilities. The challenge is to strike a balance between generating high-quality leads and ensuring that the cost of acquiring each lead remains sustainable. This client review will explore key strategies to reduce CPA and increase conversions, focusing on targeted marketing, optimizing the user journey, and leveraging data-driven insights to enhance decision-making.
Partnering with a specialized digital marketing agency in South Florida, like Blue Interactive Agency, can further streamline this process and provide valuable expertise in online marketing. With their tailored strategies and deep understanding of the senior living marketing sector, Blue Interactive Agency can help facilities maximize their marketing ROI and create a strong, effective online presence. These approaches allow senior living facilities to attract potential residents and provide a seamless experience that drives long-term occupancy and growth.
A senior living community needed to reassess its lead generation process to improve its conversation rate and boost its occupancy while lowering its CPA.
Senior living marketing requires highly targeted strategies. So, as part of Blue Interactive’s new direction, we shifted focus away from the senior living facility’s brand name. Why? The website was already ranking highly for its name, meaning the company got plenty of free organic traffic.
As we continued to improve ad targeting, we set up the ads to target broad matches as well as specific keyword matches. A key part of this effort included negative keywords. Negative keywords tell search engines not to serve our ads if they appear in searches that contain specific words. After extensive research, the team at Blue also broadened our ad set to include the term “memory care.”
To increase conversions, our new ads were linked to a custom landing page where prospects could download a brochure. Previously, the ads were linked to the home page. While the home page is an excellent entry point for organic traffic, having a custom landing page for paid search ads is an essential best practice for consistent messaging.
Finally, thanks to a thorough competitor analysis of impression share in each of the individual community locations, we set our budgeting strategy to increase specific daily spending to capture impression share away from local and national competitors.
Within one year of partnering with Blue Interactive’s marketing agency in Fort Lauderdale:
Partnering with Blue Interactive Agency offers senior living communities a unique advantage in today’s digital-first world. As experts in online marketing, Blue Interactive Agency specializes in creating customized strategies that cater to the needs of the senior living sector. From developing targeted advertising campaigns to optimizing websites for higher engagement, our approach focuses on maximizing visibility and driving qualified leads.
By leveraging SEO services, paid search, social media, and content marketing, we ensure senior living communities attract potential residents and effectively engage them throughout the decision-making process. With our data-driven insights and deep understanding of senior living marketing, Blue Interactive can help facilities boost conversions, lower Cost-Per-Acquisition (CPA), and ultimately increase occupancy rates. This ensures that each marketing dollar spent contributes to sustainable growth. Find out more by contacting us at 954-779-2801.