What Are SERPs and Why do They Matter for Search Engine Optimization (SEO)?


What Are SERPs?

If you have ever opened a Google browser and searched for anything, you are familiar with SERPs, also known as a search engine results page. While it’s possible you may not have realized there is an actual name for them, SERPs are the pages that pop up during your search.

To develop a top-notch search engine optimization strategy, it’s essential to understand where your site is currently landing on a SERP. From there, you can create a plan for enhancing your site and your approach to get the top rankings that you need and want to help your business grow.

Why Are SERPs Important for Search Engine Optimization (SEO)?

SERPs are critical to your search engine optimization because they will help to determine in what place your website appears on a Google search. Think about the last time that you performed a Google search. Did you ever go past the 2nd or even 3rd page of results? If the answer is no, then you wouldn’t be alone. The way that your website appears on a SERP can make all the difference in the world whether or not a potential client can find and click on your website or whether they opt to engage one of your competitors.

Organic Search Results

Every solid search engine optimization strategy will incorporate keyword research. This process entails taking a deep dive into your industry and learning more about what potential customers are searching for when it comes to your business. From there, your strategy will entail utilizing these keywords in the content that is on your webpage. From landing pages to blogs, from title tags to the descriptions of your site, you will want to use these keywords to get your website noticed by Google and establish yourself as an authority in the industry.

If you formulate a comprehensive SEO strategy, you will see the results of your work in the organic search results that you see through a Google search. Organic searches are located below the paid advertisements on a SERP. People often look at the first few options of a SERP and make their decisions from there.

Paid Search Results

Many businesses take a combined approach to their digital marketing strategy and opt to go the route of paying for their positioning on a Google search result. There are several reasons why a company may decide to do this. One of the leading benefits of paid search results is that your site will appear higher on a SERP compared to the organic searches. Therefore, if a potential client sees your ad first, they may be more inclined to click on it, thereby boosting your website traffic and the possibility that more clients could move forward with you and your company.

Blue Interactive Can Help You

The Blue Interactive team has built a reputation of being the best in the industry to assist any client with their digital marketing needs. Regardless of whether you have a current SEO plan that simply isn’t working out or you need assistance in developing one from scratch, you can rest assured that we will provide you with the guidance and the tools you need to recognize the goals you have for the rankings for your business. To learn more about search engine optimization for your site and the role that SERPs play in that strategy, please give us a call today at 954-779-2801.