LEAD GENERATION

Your company website serves as the foundation of your Lead Gen strategies, so we make sure every element is optimized to drive interested traffic to your website. Once visitors can see everything you offer, it’s much easier to coax them over the conversion point to become an actual customer. We use the latest SEO strategies to improve your website’s lead generating performance:

• Highly relevant keywords – We use in-depth research to reveal the best keywords to reach your target audience
• Local SEO – We’ll optimize your website for local and “near me” searches, using local and location-based keywords, Google My Business, and local directories so you can be found
• Voice search – We incorporate longer, natural-sounding phrases and keywords used with verbal searches to reach searchers using smartphones and smart speakers
• Lead generation forms – We use short, easy to fill forms that encourage visitors to leave their contact info
• Visitor analysis – We’ll comb through website analytics to gain a clear picture of what interests your visitors, what they like best and least, and use these insights to inform your campaigns

We establish your thought leadership by creating a large body of informative content that provides a high value for your target customers.

We begin with keyword research and buyer personas to identify the topics that interest your ideal customers. We position you as a trusted advisor, by creating and publishing blogs that provide the best answers to your audience’s questions. This demonstration of thought leadership helps to drive traffic to your website, where prospects can gain a deeper understanding of what you have to offer.

By consistently publishing informative blogs, we build a pool of pre-qualified, high-value visitors who are interested in your products and services. We can accompany the blogs with white papers, e-books, videos, slide-shares, and other gated content accessible through lead generating forms, to complete the cycle of turning visitors into leads.

At Blue Interactive, we understand the difference between building engagement and generating leads. Our social marketing strategies do more than simply interact with prospects; each tightly targeted campaign is designed to nurture your followers into high quality leads.

When potential customers are introduced to your company through the social media feeds of their friends and families, you gain the benefit of a built-in level of trust for your company. We leverage that trust by providing opportunities to connect these pre-qualified individuals with your company and turn them into leads.

We investigate your industry to discover where your prospects are socializing online. Once we know the best social platforms to reach your target market, we develop a detailed social strategy to create and nurture leads through every stage of your buying cycle.

We start by establishing a strong Facebook presence, then move on to the social platforms that best serve your specific industry. If you offer professional services, we’ll use industry-specific forums on LinkedIn to generate leads from decision-makers in your field. For hotels and retail businesses, we can create Instagram Stories with stunning images that invite individuals to explore the wonders you have to offer. We’ll create an interesting and relatable social presence on every platform your target audience loves, with posts that link to your blogs, videos, and landing pages to convert them into leads.

At Blue Interactive, we understand the difference between building engagement and generating leads. Our social marketing strategies do more than simply interact with prospects; each tightly targeted campaign is designed to nurture your followers into high quality leads.

PPC ads deliver prequalified leads by placing your business directly in front of individuals at the exact moment they are looking for the product or service you offer. These highly effective ads are great for every budget, because instead of paying a standard fee for each ad, you only pay for each click.

Depending on your business type, you can choose search engine PPC ads such as Google AdWords, Bing Ads, and Yahoo Ads, or social PPC ads on Facebook, Twitter, and other social platforms. Blue Interactive can provide you with PPC campaigns that generate the leads you seek in a hurry, while delivering a great ROAS (return on ad spend).

If you are a new business or your subscriber list is thin, we’ll build an email subscriber list using gated content and lead generation forms on your website. Once we have a list of interested subscribers, we’ll segment your list and create engaging newsletters with personalized offers designed to appeal to each segment. We can connect each email to dedicated landing pages with strong calls-to-action to generate the best response..

One of the biggest marketing mistakes that companies make is connecting their emails, PPC ads, and other lead generation strategies to their home page. We create dedicated landing pages that are specific to each campaign, featuring concise information and a clear call to action. Each landing page is optimized for mobile, with navigation and sharing buttons that are easy to click with thumbs.

We closely match the copy and link title of each landing page to the connected campaign to increase conversions. This delivers an added bonus with AdWords campaigns, as Google gives you a higher Quality Score, and lowers the cost of your PPC keywords. Finally, we use A/B testing to fine-tune the landing pages to generate the best response and highest ROI for each campaign..