What Is A Location Page?
If you own a local business, then it’s imperative that your SEO strategies revolve around promoting that business so that it will appear on a local search. Creating a location page specific to the immediate area that your business is in can help you to target your keywords as well as location-specific keywords which will help to improve your rankings for that local market.
When putting together a local SEO strategy, it’s important that you think through the location that you would like to target. Is your area big enough where you could simply target the town or city that you’re in and get the results that you’re looking for? Perhaps you want to cast a bigger net and target the entire county? These decisions are ones that need to be made as you develop this type of strategy so that you can make the most out of it.
How Location Pages Benefit Local SEO
Location pages help you to target a specific clientele. For instance, if you have multiple locations for your business, unless you incorporate a local SEO strategy, it will be all but impossible for you to be able to appear in those local search results. Developing location pages that show search engines that you have a presence in those locations can help you to make your mark on local search rankings.
4 Things to Include on a Location Page
There are several factors that come into play when putting together a plan for local SEO. Here are some of the recommendations that our digital marketing company offers:
Location Specific Keywords
The first step in local SEO revolves around keyword research. It’s key that you take the time to learn more about what potential clients are searching for. In turn, you can take this important information and what you learned during your keyword research and incorporate that into your local pages during the content creation portion of your SEO development.
Location Specific Content
Content creation is key when it comes to developing local pages. Whether you have multiple locations and need to develop SEO for multiple locations or you have a single location, developing content that incorporates location-specific information is key. This not only shows different search engines that you’re a trusted source but it will also help to show a potential client that your local business is an authority in the industry.
Schema Markup on Location Pages
Including a schema markup on your various location pages should always be something that is part of your SEO checklist. Utilizing this type of tool will help search engines to recognize your pages and rank them higher. Generating a schema code is relatively simple and it’s something that can be embedded right into the beginning of the content on your page.
NAP and Maps on Location Pages
One of your goals when it comes to search engine optimization for a local market is to appear on Google Maps. In several cases, a consumer is more likely to go with a company that appears on the map and has good reviews which is why it’s critical that you take steps toward making your mark on the map.
Let Blue Build Your Location Pages for Local SEO
If you’re interested in boosting the number of times that your business will appear during a local search, Blue Interactive Agency can help. From developing a Google My Business profile for you to optimizing it which will help to get it on Google maps, to different approaches on social media, our digital marketing experts will help you to make these changes. To learn more about the SEO strategies that we offer, please get in touch with us at 954-779-2801.
— Blue Interactive (@WebSEOMarketing) June 7, 2022