Using PPC To Stay Competitive

Using PPC to Stay Competitive Blue Interactive AgencyCompetitive Advantage of PPC

Any business owner will attest to the fact that they are always looking for ways to stay ahead of the competition. A comprehensive search engine optimization strategy will always focus on ensuring that you get ranked for certain services organically, however, if you really want to stay ahead of your competition, one of the best things that you can do is to invest in a PPC, also known as a pay per click campaign.

Effective Keyword Research

Before you can put together a PPC strategy, it’s critical that you dig into keyword research. Keyword research gives you a better understanding of what your clients are searching for when it comes to your industry. This keyword research will also help to set the budget for your PPC campaign. For instance, more competitive keywords tend to be more expensive than less competitive ones. If you have a smaller budget, you may want to stick to a very narrow scope of keywords that will still get you the traffic that you’re hoping for but may not cost you an arm and a leg every time a person clicks on your ad. Keep in mind that the right keywords may change from time to time so ongoing keyword research is essential not only for PPC but also for your overall SEO strategy.

Monitor Your Competitors

Scoping out the competition should always be a part of not only your PPC strategy but also your SEO strategy. Your competition may be tapping into a certain strategy that may actually help you in yours. Before you begin to put a campaign together, one of the first things that you should do is to identify your main competitors. From there, take the time to learn more about whether they have their own PPC campaign. This is something that you can usually determine simply by googling some of the keywords that you plan on using and seeing if their ads pop up. Looking at their landing page and determining if there is something that you can use in your strategy can make all the difference in the world in making your campaign a successful one.

Landing Pages for Boosted Conversions

Part of a PPC strategy is developing landing pages that are specifically designed for conversions. The layout of these landing pages is key because the initial impression that a potential client has of the page in many ways will determine whether or not they decide to follow through and request additional information. Not only do you need high-quality content on the page but you need to ensure that any forms that you have on this page are working so that you already receive potential leads instantly. Utilizing pictures is another great way that you can make your landing pages more robust and it’s just one more tool that you can tap into when it comes to designing the perfect PPC strategy.

Blue Interactive Agency PPC Strategy

The PPC experts at Blue Interactive Agency are ready to help you put together a PPC campaign that will help to get your company in front of your target audience. We have experience working with clients that have a variety of different budgets and come from a wide range of industries. We take an individualized approach to structuring this type of campaign to ensure that you can always make the most out of this type of marketing strategy. If you’re ready to learn more about your PPC options, we encourage you to get in touch with us today at 954-779-2801.