Recently, Neil Patel published a blog about creating a successful Facebook business account. He explores why a business Facebook presence is crucial for businesses today and then explains point by point how to develop a successful FB page. We’ll highlight some of the blog’s key points and deliver our viewpoints on the topic as well.
Here is an excerpt from the blog:
“How to Create the Most Effective Facebook Business Page”
Published by Neil Patel
“With 1.82 billion daily active users, Facebook is one of the most powerful social media outlets in the world.
Seventeen percent of Facebook users say following brands or businesses is their main reason for using the app, and 78 percent of Americans say they’ve discovered products on Facebook.
Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand. The addition of shopping features such as Facebook Marketplace can also be leveraged by businesses to improve online conversions…
A Facebook Business Page will let you share content, respond to customers, have conversations with your followers, and promote products within your feed.
You can also invite other people to manage your Facebook Business Page including any partners or outside agencies you may be working with.
Facebook Business Pages can also run paid Facebook ads to further promote your brand and products…
When you create a Facebook Business Page you are helping people find your business and learn more about what you offer.
Your business page also helps you build an online community and better service your customers. Once you’re set up, your followers can interact with you and ask questions about your products and services in real-time, which is a great way to improve your brand integrity.
Once you create a Facebook Business Page, you’ll be able to get started with Facebook Advertising, which can help you reach 2.14 billion potential customers.”
Important Take-Aways about Creating the Most Effective Facebook Business Page
Of all the social media channels, Facebook is the most important outlet currently for businesses. Facebook users frequently use the platform to search for businesses of all types, ranging from local service providers to global ecommerce stores. As Neil Patel explains, the social media giant boasts a user base of more than two billion potential customers. If you aren’t marketing to them, there’s a strong possibility that your competitors are.
The main focus of the blog is to advise businesses how to develop a successful business FB page. He starts out by describing the basics like registering a business account and uploading photos. He also discusses exactly what information that businesses should include in their FB overview such as their business hours, location, contact information, and concise description of products or services.
These are all essential steps but a few of his inclusions deserve some extra spotlight that we’d like to provide. For instance, he mentions adding a call to action (CTA) button. Businesses can use this button to link off Facebook directly to your business website. It’s a powerful tool for driving traffic and converting leads into customers.
He also discusses the importance of tracking your FB development so you can monitor its growth. Is your FB business account proving to be successful? Using Facebook’s onboard analytics tools, you can track and measure its performance.
Social media presence can be an integral part of a company’s digital marketing plan. At Blue Interactive Agency, we specialize in digital marketing strategies for all types of businesses. We can help you develop a thriving Facebook presence that supports your marketing goals. Contact us to learn more.