Organic Social Media Marketing
Organic SMM encompasses a core component of a business’s marketing efforts on social media. There are two forms of SSM: paid and organic. Without ensuring your organic social media marketing achieves what it sets out to do, such as converting visitors into customers, even paid social media efforts can fall short. Paid social media marketing can help you get more followers, but organic can help seal the deal.
Organic social media marketing goes beyond just creating a social media profile that is fleshed out and engaging. The benefits that organic SMM has on your business include four main points. The first is that organic social media marketing can make your business more valid in your customers’ eyes. A common step for people to take when they are interested in a product or service is to visit the company’s social media profiles. They may look at what people are saying about you in the comments to establish your company’s validity.
Additionally, word-of-mouth remains one of the most beneficial aspects of organic social media marketing. People are more likely to buy a product or service if someone they know has recommended it to them. If you have an interesting blog post, picture, or video on your social media shared by your followers, it can lead to significant traffic over time.
Organic social media marketing is an excellent long-term solution for social media marketing because it is cost-effective. Over time as your brand’s presence solidifies and your followers grow organically, then the return on investment that organic social media marketing offers is far superior compared to paid ads. Paid ads will increase traffic and followers, but the cost tends to increase the more people click on your ads, unlike organic gains, which do not necessarily increase in cost as your followers and traffic increase.
Without organic social media marketing, paid ads will be less likely to convert visitors to customers. It allows you to engage and connect with your audience to increase sales. At Blue Interactive, we incorporate sales conversion strategies in everything we do because, after all, the goal of marketing is to drive sales and grow your business. We also explore analytical data thoroughly to enhance our organic social media marketing efforts, so you can see exactly what our services have accomplished.
The final aspect of an organic SMM campaign is if you don’t get involved with it, your business will always be behind your competitors. The sooner you begin your organic campaign with us, the quicker you’ll reap the benefits of social media marketing as a whole. Let Blue Interactive help you to protect your online social media reputation, boost sales through driving traffic to your website, mine a wealth of analytical data, and build your brand awareness so your business can prosper.
Paid Social Media Marketing
At first, it can be challenging to establish your business on social media. No one knows you exist, and building those initial followers can be daunting. Furthermore, social media has become an effective tool for all businesses, big and small. So, how do you take advantage of the millions of people you can potentially reach? Paid social media marketing is one of the best ways to boost your social media profiles and funnel significant traffic to your website.
Paid SMM is all of the ads that you see on social media. They are highly targeted because modern analytics can figure out what it is that people are interested in. This means your ads on social media can be highly targeted and thus more effective than just a general ad that may not be seen by people interested in your service or product.
These days, most people use paid campaigns to boost their social media presence and increase traffic to their website. It comes in many forms, including video, text, images, or a combination. At Blue Interactive, we have helped our clients expand their business by developing winning social media strategies.
Paid social media marketing is very adaptive to your needs. Whether you are interested in driving more traffic to your website, growing your online audience, or increasing your engagement with your target market, paid social media marketing has the reach and power to achieve it. However, while it may seem as simple as creating an ad and posting it, there are many elements involved with creating an effective paid social media marketing campaign that Blue Interactive can handle perfectly.
One of the aspects setting Blue apart is that we are a results-driven digital marketing agency. Your paid social media marketing campaigns will be carefully monitored to see exactly what’s working exceptionally well and where things are lacking so it can be improved. We are driven by providing you with the results you want to see in your paid SMM campaigns and can handle every aspect required to see a winning strategy come to fruition.
Paid Facebook & Instagram Campaigns
Two of the largest platforms falling under the paid social media marketing umbrella are paid Facebook and Instagram campaigns. Facebook is easily the largest social media platform in the world. Unlike other social media platforms, Facebook provides paid ads that are highly targeted because there is more information about each person’s interests and behaviors.
Paid Facebook ads can reach your ideal target market. Facebook also boasts some of the best statistics for user time – people spend more time on Facebook. However, as with any advertising, creating an effective strategy to gain the maximum benefit from it is vital because of the cost involved compared to organic social media marketing. We at Blue Interactive Agency in Fort Lauderdale are experts in creating and running paid Facebook ad campaigns.
Paid Instagram campaigns is another form of online advertising that Blue specializes in. Facebook and Instagram ads are fully integrated. You essentially gain the highly-targeted and high sales conversion rates through paid Instagram ad campaigns as you would with Facebook. Instagram users are highly interested in the products or services they find on the platform. Some businesses may see as much as 120 times more ad engagement on Instagram than on other platforms such as Twitter.
Paid Facebook and Instagram Campaigns are your tickets to business growth. We can help you to create and manage campaigns that will reach your ideal audience, help to convert visitors into sales through our conversion strategies, overcome obstacles, and provide you with an excellent return on your investment.
Why Hire Blue for Your Fort Lauderdale Social Media Campaigns?
Running an effective social media marketing campaign can become a full-time job with the ever-changing trends, new social media platforms, and understanding how to best use social media for your business. So, why hire Blue Interactive for your Fort Lauderdale social media campaigns? We understand what is involved with creating winning SMM campaign strategies. We leverage over 15 years of digital marketing experience to give you expert services that achieve your business growth goals.
Blue is unlike other digital marketing companies; we see the bigger picture. At Blue Interactive, we understand you want to get involved with social media marketing because you ultimately want to increase your sales. As such, every element of our SMM efforts is geared toward sales conversion. We won’t just get your business seen by your ideal audience, but we will help you convert them into customers and build consumer loyalty.
Blue Interactive Agency in Fort Lauderdale is a results-driven company. We collect comprehensive analytical data to make it clear what our services are doing to increase sales and traffic. We want your business to succeed in the world of social media. Reach out to Blue Interactive today to get started on your social media marketing and achieve your business growth goals.