Importance of Sending Press Releases
As a business owner, it’s critical to remember numerous ways to interact with potential clients. While it’s essential to maintain and update the content on your webpage and continue to communicate with your followers on social media, you should never overlook the importance of press releases in your business. A stellar press release can grab the media’s attention, allowing your company to gain more of a following among potential clients.
What Is a Press Release?
A press release is specifically designed to capture the attention of the media. It’s relatively short and sticks to specific facts or events. The importance of press releases is found because it can help both the press and customers learn more about the exciting developments in your business, making them curious to know more.
Why Should a Business Send a Press Release?
There are several reasons why you should never overlook the importance of press releases. Here are a few examples of why you should utilize this helpful marketing tool:
Improved SEO traffic
When a customer reads a press release, one of the first things they tend to do is pull out their phone or computer and find out more about you and your business. In turn, you could see a noticeable upswing in your website traffic. This is why you should always ensure that the content on your website is accurate and up to date.
Establishes business credibility
If a client has never heard of your business before, a well-written press release can help you establish business credibility. A good rule of thumb is to plan on releasing numerous press releases over some time so you can continue to demonstrate your dedication toward producing different pieces of information regarding your industry. This process will also give clients an excellent opportunity to get to learn more about your business.
Get ahead of a story
Has there been a new development in your industry that you’re excited to share with your customers? Perhaps there is a rumor regarding specific information that is running rampant throughout your niche. Putting together a well-researched press release will demonstrate the fact that you’re committed to keeping your clients informed and providing them with the most up-to-date information regarding a specific topic.
Types of Press Releases
A common misconception when it comes to press releases in your business is that there is only one type of press release. The reality is that there are actually seven unique types of press releases:
- Event press release
- General news release
- Product press release
- Launch press release
- Partnership press release
- Award press release
- Rebranding press release
When you collaborate with the Blue Interactive Agency team, we will coordinate with you to determine the best type of press release, depending on your publishing information.
Getting Started With Your Press Release Strategy: Blue Interactive Can Help
If you feel overwhelmed by the prospect of putting together press releases in your business or you’re interested in learning more about a press release in general, the Blue Interactive Agency is here to remove your stress. We can assist you in putting together the ideal press release that will help draw attention to new and exciting aspects of your business. Give us a call today at 954-779-2801 so that we can start working on a stellar press release strategy for you and your company.
