5 Effective Marketing Strategies

How to figure out the most effective marketing strategies for your small business

Effective Marketing StrategiesTrying to figure out which marketing strategies are the most effective ones for your small business? We have some advice that can help! When you have a small business and a limited budget, figuring out which marketing strategies to choose can be difficult. Of course, the most effecivt full range of online marketing strategies. But if you don’t have an unlimited marketing budget, you may be limited to one or two choices. If that sounds familiar, start by figuring out your goals.  Once you are clear on the marketing objectives you want to achieve, it makes it easier to choose the most effective marketing strategies to accomplish those goals. Let’s get started!

Want to attract more customers, increase repeat business, or establish your business? A responsive, mobile-friendly web design is your best marketing choice.

There’s no question that mobile web design tops the list of the most effective marketing strategies for small business. It doesn’t matter what type of business you have, consumers today turn to the Internet first when looking for businesses and services. Your business website establishes your company’s presence and serves as the hub for all your online marketing efforts.   An attractive, mobile-friendly website that performs perfectly on every device, gives you a prominent presence, and showcases what your business has to offer in an engaging way is the best marketing strategy your company can have.

Do you want to help new customers find your business? SEO marketing is the most effective marketing strategy to get your small business found.

A well-managed search engine optimization (SEO) strategy is the most effective way to market to new customers so they can find your business. More than 90 percent of consumers find the companies they patronize through a search engine, so you need an effective SEO strategy to make sure your business gets found. Updating all the pages of your website with the latest trending keywords and mobile search phrases can help your website rank higher when new customers search online for companies in your industry.

Would you like to increase repeat visits from existing customers? An email marketing strategy can accomplish that.

Sending out a targeted email newsletters is an effective way to get your existing customers to come back in to your businesses. To make this marketing strategy more effective, create several versions of your email newsletters and include special discounts or offers specifically designed to align with your customers’ past purchases.

Are you looking for a way to establish a wider marketing reach for your business? Blogging is an efficient strategy when you want to widen your marketing reach. 

A daily or weekly blog can give your small business a considerably wider marketing reach – which can give you a real edge over the competition. Blogging is one of the most effective marketing strategies because it accomplishes several marketing goals at once. Every blog you post gives you the opportunity to incorporate the keywords and phrases that interest  visitors, so your business can get found by more new customers.  Each blog provides new and interesting content that may lead visitors back to your website to introduce them to your company. And every time you publish a new blog, you add a page of relevant content to your website, which builds your domain authority with Google and the search engines so you rank higher in customer searches.

Are you trying to keep your business top of mind with customers? Social media marketing is the ideal marketing strategy to engage with current customers.

If you want a marketing strategy that will help you engage with your customers in an ongoing, personal way, social media marketing is perfect. When done properly, social marketing for small businesses will help you stay in touch with customers without overwhelming them or driving them away. Once you find the social marketing strategy that is the best fit for your business and customers,  you will be able to keep the right amount of contact with customers to keep them a loyal and engaged customer for the long haul.

If you would like help putting these effective marketing strategies to work for your small business, Blue Interactive Agency can help. Our dedicated marketers can provide you with a responsive mobile-friendly web design, SEO services, blog writing services, email marketing, monthly social marketing packages, and more to make sure your small business accomplishes all the marketing goals you need to succeed.

Contact us at Blue Interactive Agency today at 954-779-2801 for a full range of effective marketing strategies to accomplish your small business marketing goals!