Marketing Ideas for Small Businesses

1.Switch to a responsive web design to attract on-the-go customers

Upgrading to a mobile-friendly website helps your small business in several ways. You’ll get a big SEO boost, which will raise your search rank and make it easier for customers to find you. Since your website is the first point of contact you have with many prospective customers, the fact that your website performs perfectly on every mobile device will give your business more credibility and help it seem more reputable.

2.Use local marketing strategies to ensure customers can find your business

Most customers search for businesses online using local search terms, so it’s important to make sure that all the contact information customers will find in listings is correct and consistent. Claim your business on Google and verify that your name, address, phone number, and other information is correct on your profile. Incorporate local keywords into your website and list your business on local online directories to boost your profile further.

3.Engage customers with a series of “How to” videos

This is one of the easiest online marketing ideas for small businesses to implement, and it works with virtually any type of company. That’s because you are just passing on the specialized knowledge you have already acquired in the course of running your business. If you have a retail business, you can create videos that feature projects created using the various products you offer, whether that is how to create a signature look, or how to complete a weekend home renovation project. B2B companies can shoot videos full of informative tips on how to build a successful business.

4.Use email newsletters to offer discounts

Create a loyalty club and keep members returning again and again by sending out discount offers through monthly or biweekly email newsletters. You don’t have to offer a huge discount; often a 10% or 15% discount on a single popular service or product is enough to entice customers to stop by for a visit. You can get even more mileage with this online marketing idea when you encourage your members to share it with an extra “family and friends” discount code.

5.Add Facebook Ads and other paid social ads to your PPC strategies

Social networks are pushing their paid strategies, so they’ve begun making it harder to achieve a broad organic reach for posts. You’ll have more success with social marketing strategies for your small business if you shift some of your PPC marketing spend to Facebook Ads, sponsored stories, and other paid social ads.