How SEO Marketing Makes a Difference?
Search Engine Optimization (SEO) is at the heart of any successful online marketing campaign. In essence, SEO is about optimizing your website and content to help search engines such as Google rank your website higher on the Search Engine Results Pages (SERPs). SEO marketing provides businesses with the best RIO when done comprehensively out of all forms of digital marketing.
Having effective SEO marketing is the difference between appearing on the first page of SERPs or a page result that few people ever check like the fifth page of results. The difference between appearing in the top results on Google for a relevant search term can make a monumental difference in how much organic traffic your website gets, and therefore your sales, too.
Is SEO Marketing Essential for Small Businesses?
If your small business wants to drive sales through your online side of the business, then SEO marketing is essential. If no effort is put into SEO on your website and content, then you can’t expect any traffic from search engine results and you will have to rely on purely paid advertising which can greatly affect your ROI. So, if you want to focus on organic traffic (traffic from search engine results that you don’t have to pay for) then SEO is essential.
Small businesses often focus on local customers, too, which means that a person searching for local services or products needs to be able to find your business. SEO marketing is the key to unlocking local customers, expanding your reach, improving user experience, building credibility among your customers, and increasing your sales through cost-effective online marketing.
11 Benefits of SEO Marketing Implemented for Small Businesses
When SEO marketing is implemented correctly, then it can provide tremendous benefits for your small business. The following are some of the main benefits of SEO for small businesses:
- Improves user experience on your website
- Opens new markets
- Brings in new customers to assist with your business growth
- Allows you to bypass your competition – gives your business a competitive edge
- Improves sales conversion rates by targeting keywords that motivated customers are using
- Builds brand awareness
- Allows your business to operate 24/7
- Excellent RIO compared to other forms of online marketing
- It supports content marketing allowing you to drive new customers to your website through regular content updates
- Improves your business’s ability to reach a local audience
- Improves user engagement rates, keeping them on your website for longer
How SEO Marketing Puts Your Small Business Higher in Search Results
SEO marketing is a dance between your website and Google’s algorithm – the thing that helps Google decide which websites should appear first in search results. The algorithm that Google uses is constantly changing and improving with the goal of providing users with the best website for their queries. SEO helps Google to know that your business has what users are looking for.
To achieve higher rankings in SERPs, there are several important areas of your website and content that need to be looked at and improved. They include areas such as:
- Technical optimization such as load speeds, crawl indexing, etc.
- Keyword research to find keywords or phrases that customers are using to find products and services related to your business and then use those keywords in the content on your website.
- On-page optimization such as internal linking, headers, alt tags, etc.
- Create backlinks to your website from reputable websites
- Create regular relevant content through a blog
These elements of effective SEO marketing are some of the things that your company can do to improve your website’s SEO to improve your SERPs and ultimately, improve your sales and boost your business’s growth.
Blue Interactive can Help You Meet Your SEO Marketing Goals
SEO marketing is a daunting task that can easily take a team of professionals to complete properly. Thankfully, you don’t have to do SEO marketing in-house but can rely on online marketing companies such as Blue with the required expertise and experience to effectively market your company on search engines.
Blue Interactive Agency is a leading full-service online marketing company. Our SEO services are completely results-driven and we provide you with ample tracking and analysis of our SEO services so that you can see exactly where we are improving your digital marketing. We provide your small business with the online tools necessary to compete and thrive in the online world.
Get in touch with Blue Interactive Agency today at 954-779-2801 to speak to us about your marketing needs for your small business. We have an SEO solution for you that matches your business goals and budget.